I’m a digital strategist passionate about the intersection between technology and creativity, having recently moved to London after 11 years in Dubai, UAE. I’m a Sitecore Optimisation Consultant at Sagittarius and a Sitecore Strategy MVP 2022.

I write about technology and digital marketing and have featured in magazines such as Campaign Middle East, WIRED Middle East, Entrepreneur Middle East, Arabian Business, and Forbes Middle East.

You can reach me at rob@robertmcgovern.com

Digital Strategy

I’ve worked on both the agency and client side, for small web start-ups and larger international software companies and agencies, in a strategy, project management and business development capacity.

I have been involved in managing various digital activities for clients such as Emirates NBD, DP World, Danone Nutricia, BMW, MINI, Toyota, Emaar, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.

In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

The Top 10 Funniest Moments of Elon Musk’s Twitter (so far)

The Top 10 Funniest Moments of Elon Musk’s Twitter (so far)

It’s been less than two months since Elon Musk took over Twitter (let that sink in!), but it feels like a lifetime.

Ridiculous decision after ridiculous decision and row-back upon row-back, it’s dizzying trying to keep track of it all.

Here are my Top 10 moments (so far) in somewhat..

Posted by Rob in Twitter

My talk at this month’s Sitecore Strategy webinar

I was delighted to speak at the 9th SMAC webinar on 1st November about Sitecore CDP and Personalize alongside the fantastic Peter Clisby and Vaishali Dialani.

You can check it out below from 19m 20s.


Posted by Rob in Sitecore, Speaking
Nike’s ‘Emotion by Design’

Nike’s ‘Emotion by Design’

After spending the week immersed in former Nike CMO Greg Hoffman’s new book ‘Emotion by Design’, I felt compelled to revisit some of my favourite ever Nike ads.

Nike is one of the best brands in the world at inspiring emotion, and the book is a fascinating deep dive into the..

Posted by Rob in Tech

I’m delighted to be named a Sitecore Strategy MVP for 2022

After an exciting 2021 spent working on some great projects and having a talk accepted to Sitecore Symposium, I was delighted to be named a Sitecore Strategy MVP for 2022 in their annual announcement. I look forward to working to some even bigger and better projects this year. Bring them on!


Posted by Rob in Tech

Your 2022 Checklist

It’s that time of year again when we look towards the next twelve months. It’s been a tough couple of years but some companies have embraced the changing landscape and prospered as a result. 
This year there has been a lot of talk about blockchain technology – especially around crypto-currencies..

Posted by Rob in e-Commerce, Marketing, Media
Demystifying AI for Personalisation

Demystifying AI for Personalisation

I originally wrote this article for MediaPost’s Marketing Insider section

What comes to mind when you think of Artificial Intelligence (AI) and Machine Learning (ML)? If you’re picturing HAL 9000 from sci-fi classic 2001: A Space Odyssey, you might be getting a bit ahead of yourself…

Posted by Rob in Tech

My talk at the 7th Sitecore Strategy MVP webinar

I was delighted to present a Horizontal case study from a mobile app personalisation project that we worked on for one of our financial clients at the 7th Sitecore Strategy MVP Advisory Council (SMAC) webinar on 7th September.

Watch it below from 1:35 – 15:50 mins.


Posted by Rob in Speaking, Tech

How Sitecore’s Automation Tools Can Make Personalisation Easier

15th August 2021
Personalisation is hard. But as American educator, author and politician, Hamilton Holt once said, “Nothing worthwhile comes easily”. Most companies today are aware of the value behind understanding their customers better and showing them relevant content. According to Forrester,..

Posted by Rob in Sitecore
WTF is an NFT?

WTF is an NFT?

I originally wrote this article for the April 25th 2021 issue of Campaign Middle East magazine
Unless you’ve been living under a rock for the last few weeks you’ve probably heard people talking about NFTs, or non-fungible tokens – digital files such as images, videos, audio or text..

Posted by Rob in Campaign Magazine
Joining the Club

Joining the Club

I originally wrote this article for the March 28th 2021 issue of Campaign Middle East magazine
The audio-based social networking app, Clubhouse has exploded onto the social media scene over the last few months on a wave of hype originating from a host of technology enthusiasts, entrepreneurs..

Posted by Rob in Campaign Magazine, Social Media
Moderating Campaign Middle East’s AdTech Strategies 2021 Panel

Moderating Campaign Middle East’s AdTech Strategies 2021 Panel

I was delighted to moderate today’s AdTech Strategies 2021 panel for Campaign Middle East. The panelists were from Google, Huawei Ads and MMP WorldWide.

Find out more here and watch it here.

Programmatic after cookies

The cookie is dead. Long live … the what? As Google..

Posted by Rob in Campaign Magazine, Speaking, Tech