Hello…

I’m a digital strategist passionate about the intersection between technology and creativity, having recently moved to London after 11 years in Dubai, UAE. I’m a Sitecore Optimisation Consultant at Sagittarius and a Sitecore Strategy MVP 2023 and 2022.

I write about technology and digital marketing and have featured in magazines such as Campaign Middle East, WIRED Middle East, Entrepreneur Middle East, Arabian Business, and Forbes Middle East.

You can reach me at rob@robertmcgovern.com

Digital Strategy

I’ve worked on both the agency and client side, for small web start-ups and larger international software companies and agencies, in a strategy, project management and business development capacity.

I have been involved in managing various digital activities for clients such as Emirates NBD, DP World, Danone Nutricia, BMW, MINI, Toyota, Emaar, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.

In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Lessons from Guinness’s stellar rise

I love this piece from the great Mark Ritson on how Guinness has been winning lately – leveraging its distinctive brand assets (the white and black pint) and social listening (people missing pints of Guinness during Covid and seeing the white and black everywhere they went) and, in doing so,.. →

The Top 10 Funniest Moments of Elon Musk’s Twitter (so far)

It’s been less than two months since Elon Musk took over Twitter (let that sink in!), but it feels like a lifetime.

Ridiculous decision after ridiculous decision and row-back upon row-back, it’s dizzying trying to keep track of it all.

Here are my Top 10 moments (so far) in somewhat.. →

My talk at this month’s Sitecore Strategy webinar

I was delighted to speak at the 9th SMAC webinar on 1st November about Sitecore CDP and Personalize alongside the fantastic Peter Clisby and Vaishali Dialani.

You can check it out below from 19m 20s.

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Nike’s ‘Emotion by Design’

After spending the week immersed in former Nike CMO Greg Hoffman’s new book ‘Emotion by Design’, I felt compelled to revisit some of my favourite ever Nike ads.

Nike is one of the best brands in the world at inspiring emotion, and the book is a fascinating deep dive into the.. →

I’m delighted to be named a Sitecore Strategy MVP for 2022

After an exciting 2021 spent working on some great projects and having a talk accepted to Sitecore Symposium, I was delighted to be named a Sitecore Strategy MVP for 2022 in their annual announcement. I look forward to working to some even bigger and better projects this year. Bring them on!

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Your 2022 Checklist

It’s that time of year again when we look towards the next twelve months. It’s been a tough couple of years but some companies have embraced the changing landscape and prospered as a result.
This year there has been a lot of talk about blockchain technology – especially around crypto-currencies.. →

My Sitecore Symposium 2021 Breakout session on app personalization

Click here to watch my On Demand session on app personalization at this year’s Sitecore Symposium.

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Demystifying AI for Personalisation

I originally wrote this article for MediaPost’s Marketing Insider section

What comes to mind when you think of Artificial Intelligence (AI) and Machine Learning (ML)? If you’re picturing HAL 9000 from sci-fi classic 2001: A Space Odyssey, you might be getting a bit ahead of yourself… →

My talk at the 7th Sitecore Strategy MVP webinar

I was delighted to present a Horizontal case study from a mobile app personalisation project that we worked on for one of our financial clients at the 7th Sitecore Strategy MVP Advisory Council (SMAC) webinar on 7th September.

Watch it below from 1:35 – 15:50 mins.

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How Sitecore’s Automation Tools Can Make Personalisation Easier

15th August 2021
Personalisation is hard. But as American educator, author and politician, Hamilton Holt once said, “Nothing worthwhile comes easily”. Most companies today are aware of the value behind understanding their customers better and showing them relevant content. According to Forrester,.. →

WTF is an NFT?

I originally wrote this article for the April 25th 2021 issue of Campaign Middle East magazine
Unless you’ve been living under a rock for the last few weeks you’ve probably heard people talking about NFTs, or non-fungible tokens – digital files such as images, videos, audio or text.. →