Writing Work

I’m a digital strategist at Horizontal Digital, passionate about the intersection between technology and creativity. I’ve been living in Dubai, UAE since 2011.

I write about technology and digital marketing and regularly feature in magazines such as Campaign Middle East, WIRED Middle East, Entrepreneur Middle East, Arabian Business, and Forbes Middle East, as well as in the Khaleej Times newspaper, the Web Summit blog, LinkedIn Pulse daily newsletter, WamdaLovin.ie and the blogs for Horizontal Digital and Serviceplan Group.

Digital Media, Web & Mobile

I’ve worked on both the agency and client side, for small web start-ups and larger international software companies and agencies, in a strategy, project management and business development capacity.

I have been involved in managing various digital activities for clients such as Emirates NBD, DP World, Danone Nutricia, BMW, MINI, Toyota, Emaar, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.

In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

WTF is an NFT?

WTF is an NFT?

I originally wrote this article for the April 25th 2021 issue of Campaign Middle East magazine
Unless you’ve been living under a rock for the last few weeks you’ve probably heard people talking about NFTs, or non-fungible tokens – digital files such as images, videos, audio or text..

Posted by Rob in Campaign Magazine
Joining the Club

Joining the Club

I originally wrote this article for the March 28th 2021 issue of Campaign Middle East magazine
The audio-based social networking app, Clubhouse has exploded onto the social media scene over the last few months on a wave of hype originating from a host of technology enthusiasts, entrepreneurs..

Posted by Rob in Campaign Magazine, Social Media
Moderating Campaign Middle East’s AdTech Strategies 2021 Panel

Moderating Campaign Middle East’s AdTech Strategies 2021 Panel

I was delighted to moderate today’s AdTech Strategies 2021 panel for Campaign Middle East. The panelists were from Google, Huawei Ads and MMP WorldWide.

Find out more here and watch it here.

Programmatic after cookies

The cookie is dead. Long live … the what? As Google..

Posted by Rob in Tech
Catch me on this week’s episode of The Prof G Show

Catch me on this week’s episode of The Prof G Show

I appeared on this week’s episode of Scott Galloway’s The Prof G Show with an Office Hours question about Facebook’s antitrust challenges:

With all this antitrust pressure facing Facebook at the moment, do you think there’s any chance that – if they are forced..

Posted by Rob in Facebook

Serendipity is TikTok’s secret weapon

I originally wrote this article for the Autumn 2020 issue of WIRED Middle East magazine

In the 2001 rom-com Serendipity, a love-struck John Cusack and Kate Beckinsale engage in a cosmic test to measure their compatibility. Instead of simply swapping phone numbers, one of them writes their number..

Posted by Rob in Social Media, Tik Tok, Wired Middle East

Reem Al Marzouqi Interview for WIRED Middle East

I originally wrote this article for the Autumn 2020 issue of WIRED Middle East magazine

Thomas Edison was a busy guy. The renowned American inventor was responsible for such innovations as the phonograph, the incandescent light bulb and one of the earliest motion picture cameras. In total,..

Posted by Rob in Wired Middle East

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