I’m a digital strategist at Horizontal Digital, passionate about the intersection between technology and creativity. I’ve been living in Dubai, UAE since 2011.
I write about technology and digital marketing and regularly feature in magazines such as Campaign Middle East, WIRED Middle East, Entrepreneur Middle East, Arabian Business, and Forbes Middle East, as well as in the Khaleej Times newspaper, the Web Summit blog, LinkedIn Pulse daily newsletter, Wamda, Lovin.ie and the blogs for Horizontal Digital and Serviceplan Group.
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Digital Media, Web & Mobile
I’ve worked on both the agency and client side, for small web start-ups and larger international software companies and agencies, in a strategy, project management and business development capacity.
I have been involved in managing various digital activities for clients such as Emirates NBD, DP World, Danone Nutricia, BMW, MINI, Toyota, Emaar, Nespresso, Commercial Bank of Dubai and MAN Truck, involving projects across Web Design and Mobile App Development, Content Creation, SEO, CMS Management, User Database Management, Email Campaigns and Digital Display Campaigns. I’ve also been involved in pursuing new digital projects involving mobile technology and Virtual Reality among others.
In my spare time I freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.
International Development
I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.
Achievements
During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.
