It’s no secret that every forward-thinking organisation on the planet is scrambling around for use cases for Ai tools.

IKEA are traditionally quite tech-savvy and experimental when it comes to new tools, so it’s no surprise that they’ve been embracing Ai for a while. Now they’ve launched an “Ai assistant” on the GPT Store that gives you product-specific recommendations and visualisations based on your inputs.

It seems a bit clunky at the moment (what isn’t?), relying on sending users to articles and struggling with live product availability information, but it’s a nice idea all the same.

I’m sure at some stage you’ll be able to upload or take a pic of your living room and say “Show me what the KIVIK sofa looks like in my flat”.