MILES (Made in the Lower East Side of Manhattan) is a new project that aims to help transform the 200+ storefronts that typically lie empty in the area into working venues that entrepreneurs and small enterprises could make temporary use of to grow their businesses.
Working with CLM BBDO, French fashion brand La Redoute fitted a number of its screen billboards in Paris with temperature and rain sensors allowing the brand to adapt the items it displayed on the billboards to on the weather conditions in the area.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
