After losing their recent patent battle, Samsung take a pot-shot at die-hard Apple customers with their new ad to coincide with the release of the iPhone 5.
They try to sway neutrals on to their Galaxy SIII by ridiculing Apple customers blindly queuing up to buy the latest iPhone despite the Galaxy’s higher specs. Apparently ‘The Next Best Thing is Already Here’.
http://youtu.be/QR8A3T6sPzU
Newspapers and coffee go hand in hand and it is with this in mind that Dubai-based Y&R went about helping Gulf News gain subscribers and increase web traffic.
By using a special printer at Tim Hortons Coffee stores across Dubai that pulls headlines from the Gulf News Twitter account, printing them onto the coffee cup sleeves, they effectively turned each cup of Tim Hortons coffee into an advertisement for the newspaper.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
