After losing their recent patent battle, Samsung take a pot-shot at die-hard Apple customers with their new ad to coincide with the release of the iPhone 5.
They try to sway neutrals on to their Galaxy SIII by ridiculing Apple customers blindly queuing up to buy the latest iPhone despite the Galaxy’s higher specs. Apparently ‘The Next Best Thing is Already Here’.
http://youtu.be/QR8A3T6sPzU