Month: September 2012

Galaxy SIII vs. iPhone 5 – Round One

After losing their recent patent battle, Samsung take a pot-shot at die-hard Apple customers with their new ad to coincide with the release of the iPhone 5.

They try to sway neutrals on to their Galaxy SIII by ridiculing Apple customers blindly queuing up to buy the latest iPhone despite the Galaxy’s higher specs. Apparently ‘The Next Best Thing is Already Here’.

Posted by Rob in Android, Apple, Mobile

The Gulf News Headline Cup Sleeve

Newspapers and coffee go hand in hand and it is with this in mind that Dubai-based Y&R went about helping Gulf News gain subscribers and increase web traffic.

By using a special printer at Tim Hortons Coffee stores across Dubai that pulls headlines from the Gulf News Twitter account, printing them onto the coffee cup sleeves, they effectively turned each cup of Tim Hortons coffee into an advertisement for the newspaper.

Posted by Rob in Advertising, Real-Time, Twitter