Month: August 2012

Nike And Gatorade Leverage The Olympics Without Being An Official Sponsor

Nike decked out over 400 Olympic athletes in vivid ‘Volt’ coloured footwear helping the brand stand out amongst competitors. Prior to the Olympics, Nike matched the colour of the shoe to the colour of the individual athlete’s uniforms.

Nike Olympics 

Gatorade mocked official sponsors of the games by suggesting that it’s more credible to be used by the athletes themselves than to just stump up the cash to be an official sponsor.

“We weren’t on buttons, souvenirs or commemorative snow-globes. We weren’t there officially sponsoring anything. We were there, for real, inside the bodies of some of the greatest athletes on earth”. 

Posted by Rob in Advertising, Branding, Tech

Starbucks To Accept Mobile Payments With Square

Square will soon begin processing all credit and debit card transactions at Starbucks stores in the United States, streamlining the payment process in-store with customers eventually being able to charge their order to their credit cards simply by saying their names.

A huge coup for Square, this will see the company processing payments at 11,000 Starbucks stores on street corners across America. While mobile payments have a long way to go, this is the clearest sign yet of their mainstream inevitability.

Posted by Rob in Mobile Payments, Square