I really can’t get enough of these real-time digital billboards! Here is the latest example from British Airways whereby the billboard reacts to passing planes and gives passers by information on where the plane is going to and little details like what the weather is like at the destination. They use the image of a child pointing to the plane evoking the childlike sense of wonder in the magic of travel and really make you want to jump on a plane yourself and take a holiday.
These ads are accompanied by a marketing message relevant to each flight, like ‘Fly the new A380 to Los Angeles’ or provide info on the lowest fare that you can get on that flight. Brilliant!
While some of us wait patiently for smartphone payments to become a reality, Coin have taken a different approach and developed a device that allows users to ‘carry’ multiple payment options in a single card.
It’s a great product, and I can see it finding a niche among technophiles, but surely there’s a smartphone app out there that’s capable of doing something similar and building a critical mass, although there’s still the seemingly significant hurdle of changing consumer behaviour first, and that’s where Coin might have an advantage.
You can now send a free Starbucks coffee to a friend via Twitter. By linking your account to your Starbucks loyalty card and tweeting @tweetacoffee to their Twitter handle, your recipient will receive a link to their eGift which they can redeem straight from their phone.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. I recently moved to London after 11 years living in Dubai.