Is Coin The Solution To Carrying Multiple Cards?

While some of us wait patiently for smartphone payments to become a reality, Coin have taken a different approach and developed a device that allows users to ‘carry’ multiple payment options in a single card.

It’s a great product, and I can see it finding a niche among technophiles, but surely there’s a smartphone app out there that’s capable of doing something similar and building a critical mass, although there’s still the seemingly significant hurdle of changing consumer behaviour first, and that’s where Coin might have an advantage.