Month: March 2016

Even with VR, it’s still all about “content”

With the PlayStation VR announcing it’s pricing and launch details last week (EUR 399 and October by the way), and the Oculus Rift about to hit shelves imminently, Virtual Reality finally looks set to start realising its long heralded potential. But all the talk about pricing and technical specifications misses the point somewhat. Whether it’s basic 360 degree videos on a cheap Google Cardboard setup, or a full-spec Oculus Rift or HTC Vive running on a $1,000 gaming PC, the value and enjoyment that the user will take away from the experience all boils down to the quality of the content made possible by it. It’s the same with any other form of media too, the medium will always play second fiddle to the content at the centre of it. I personally can’t wait to get stuck into some of the stuff on show below. Let the games begin!

PlayStation VR Games Showreel

Oculus Rift Games Showreel

Posted by Rob in Media, Virtual Reality

The best creative minds in the region are gathering in Dubai this week

This article was originally written for Lovin Dubai. Click here to read the full article.

While Dubai might be home to its fair share of annual conferences and industry events, there is one gathering in particular that seems to strike a chord each year on a purely creative level.

The Dubai Lynx International Festival of Creativity takes place at the Madinat Jumeirah this week, and will host some of the most celebrated minds in the creative communications industry. A sister event to the industry-defining Cannes Lions Festival that takes place on the south coast of France each June, the MENA event is into its 10th year and has built up quite a standing in Dubai’s calendar.

The best work in design, film, print, radio, digital, PR and media will be on display, as well as a host of innovative start-up companies and cutting-edge technologies. More than a hundred sessions will take place over the next three days, bringing together people from all over the world, everyone from calligraphers to neuroscientists, will share big ideas and inspire each other.

Here are some of the highlights… Read More

Posted by Rob in Lovin Dubai