Month: January 2013

Introducing Google Now

Google Now is a new Google smartphone application that is set to further revolutionise the way in which our smartphones are integrated into our lives. The application is currently only available on devices running Android Jelly Bean which is why not many people are familiar with it despite launching over six months ago. Google Now incorporates many different Google features into a single interface, combining voice search and a system of ‘cards’ that automatically bubble up relevant information to the phone’s home screen on a contextual basis. The application provides the user with all the real time personalised information they could possibly need, presenting it automatically, even before the user asks for it.

It tells you today’s weather before you start your day, how much traffic to expect before you leave for work, when the next train will arrive as you’re standing on the platform, or your favorite team’s score while they’re playing. And the best part? All of this happens automatically. Cards appear throughout the day at the moment you need them.

Like Siri for the iPhone, Google Now is another example of how the smartphone is becoming more of a personal assistant to users, anticipating what you need before you ask for it. The video below shows the application in action highlighting how smartphone functionality is becoming more intuitive and is a good indication of how users will further integrate their mobile into their lives in the near future.

Posted by Rob in Android, Apps, Google

Apple Is Being Hit Where It Hurts, It’s Apps

While most of the column inches dedicated to the Google vs. Apple smartphone war have focused on iOS and Android market share, Business Insider looks at the significance that the applications themselves might have in this battle.

With every Android phone on the market providing Google with a customer already ingrained into their environment, the company has upped its game in making Google-users out of iPhone customers.

Despite Apple removing the default YouTube app from its latest iOS upgrade and also replacing Google Maps in favour of its own deeply flawed offering, Google apps such as Chrome, YouTube and Gmail have become some of the most downloaded apps on the Apple store in recent months.

Maybe the shoddy Apple attempt at a maps application has given customers reason to question whether Apple’s pre-packaged iPhone apps can be bettered by the competition.

App Store Image

Posted by Rob in Apple, Apps, Google