Apple Is Being Hit Where It Hurts, It’s Apps

While most of the column inches dedicated to the Google vs. Apple smartphone war have focused on iOS and Android market share, Business Insider looks at the significance that the applications themselves might have in this battle.

With every Android phone on the market providing Google with a customer already ingrained into their environment, the company has upped its game in making Google-users out of iPhone customers.

Despite Apple removing the default YouTube app from its latest iOS upgrade and also replacing Google Maps in favour of its own deeply flawed offering, Google apps such as Chrome, YouTube and Gmail have become some of the most downloaded apps on the Apple store in recent months.

Maybe the shoddy Apple attempt at a maps application has given customers reason to question whether Apple’s pre-packaged iPhone apps can be bettered by the competition.

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