Further confirmation (not that any was needed) that smartphones are winning the battle for people’s time and attention across the world comes from KPCB analyst Mary Meeker, who made her annual Internet Trends presentation at Code Conference last week.
Some of her analysis focusing primarily on developing countries such as Indonesia, the Philippines, China, Brazil, Vietnam, and Nigeria makes for interesting reading. It would appear from these stats that smartphone proliferation is not simply a Western phenomenon and with smartphones getting cheaper and cheaper every year, this trend is expected to continue. With consumers in these countries (mainly where laptop penetration is particularly low) now able to access the internet for the first time from a smartphone rather than a traditional desktop or laptop computer, this is also having an impact on how they consume media, with smartphones quickly becoming the go-to medium, replacing even TV in some countries.
