Art Series Hotels and Naked Communications Melbourne put a theory to the test to see how guests would react to not having to check out until their room was actually needed. No more having to pack up and be gone by 11am if the next guest doesn’t arrive until 6pm. Guests could even stay an extra night if their room was not needed at all.
The results? 1,550 extra rooms were sold over a 4 week period with an additional $37,214 spent by guests on room service, not to mention generating an estimated $1.5 million worth of global media coverage.