Google distribute 1 million free Cardboard VR headsets

I’ve talked about Virtual Reality and Augmented Reality here a few times before, in particular the slow pace at which both are making a mainstream impact. Slowly but surely though, we are starting to see examples manifest in the real world. Just last week a collaboration between Google and The New York Times was announced to distribute 1 Million Google Cardboard Virtual Reality headsets with the NYT Weekend edition on November 7th. This will let users view a 360 degree documentary that NYT have produced based on the current refugee crisis. While it sounds like a pretty cool concept in general, it also has the potential to have a massive impact in terms of giving basic smartphone-based VR technology a mainstream reach.

In a more high-end capacity, Sony’s effort, the recently renamed PlayStation VR, has just been given an estimated release date for the first  half of 2016. Last month I got the chance to try out the then-titled Project Morpheus and it blew me away. Much more-so than the first edition of the Oculus Rift I tried out last year which left me pretty disappointed to be honest. VR seemed to play a pretty big role at this week’s Paris Games Week showcase so you can be sure that Sony plan to make this a significant part of their offering going forward. As mobile gaming (and Apple TV-style gaming) becomes more and more popular, games consoles will have to find new ways to differentiate themselves and offer a more full-on experience for hardcore gamers. I was fortunate enough to try out one of the flagship PlayStation VR demo games, “London Heist”, at the GAMES15 event in Dubai last month and I couldn’t believe how immersive it felt. No doubt there are countless PlayStation developers hard at work coming up with some kick-ass ways to use this technology as we speak.

Something else that serious impressed me this week was the new demo video from Augmented Reality platform Magic Leap. It features actual footage this time, not just concept imagery, and looks amazingly crisp and life-like. I can totally imagine experiencing it as it was previewed in the video. The possibilities this technology can throw up are endless.

Posted by Rob in Augmented Reality, Virtual Reality

Check Out The Ridiculously Slick New VOX Cinemas In The Mall Of The Emirates Extension

This article was originally written for Lovin Dubai. Click here to read the full article.

We’re sure fond of our entertainment here in Dubai, and are well used to having the biggest and best of almost everything right on our doorstep. If we weren’t already spoilt for choice when it comes to cinemas in the city, we now have the slick new VOX Cinemas in Mall of the Emirates to enjoy.

While the original VOX Cinemas in MOE was hardly small, it had become a little outdated over the years, and certainly couldn’t compete with the style and scale of the monster Reel Cinemas in Dubai Mall.

The huge new Mall of the Emirates extension on Level 2 finally opened last week to great fanfare (with a surprise visit from a certain David Beckham thrown in for good measure), and the new 24 screen VOX Cinemas is the centerpiece of the whole extension.

This revamp really pushes the boundaries of what customers can expect from a night out at the movies with the most technically advanced IMAX Laser screen in the region, a fine-dining theatre concept by celebrity chef Gary Rhodes, a 4D cinema experience and screens that are designed specially for kids.

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Posted by Rob in Lovin Dubai

Dubai – the start-up scene in a modern metropolis

Dubai is a city that is not afraid of ambition. Pumping billions into positioning itself as a tourist mecca and business hub, the place is an attention seeking over-achiever of sorts. Sprouting up from the desert almost from scratch over the last 20 years, the entire city has a start-up mentality. Things happen quickly.

Not that long ago, Dubai was a sleepy backwater that was mainly home to fishermen and pearl-divers. Since the 90’s however, when the rulers set out to strategically diversify it’s economy from oil to tourism and business, things have seriously picked up pace. These days, new properties and infrastructure seemingly pop up overnight, and rarely a week goes by without an announcement of some new extravagant project.

In a city that is made up almost entirely of foreign expats, there’s a level of cultural diversity that is hard to match, a factor that results in a distinctly entrepreneurial spirit across every aspect of the city.

A thriving tech ecosystem

As the technology revolution continues apace, an increasing amount of angel investors and venture capital funds have been drawn to Dubai. And many investors here who had historically looked at tangible assets like property to invest in are now backing new technologies and local start-ups. When you consider that the UAE has one of the highest smartphone penetration rates in the world at 78%, and eCommerce spending is continuing to grow at speed, it’s clear that there is certainly plenty of opportunity in this part of the world.

Incubators and accelerators such as In5, Silicon Oasis, i360 & Turn 8 have sprouted up over the last few years, and business friendly ‘free-zones’ and co-working spaces such as Impact Hub, The Cribb, AstroLabs and MAKE Business Hub, to name but a few, give companies the flexibility they need to innovate and grow.

Region-specific opportunities

With some of the traditional global tech monsters having been slow to address the region over the years, this created opportunities for home grown start-ups geared to a more region-specific audience to take advantage. While eCommerce giants like Amazon and eBay don’t technically operate in the country, this paved the way for local companies like online reseller Souq.com (Souk being the name for a traditional marketplace), and other P2P platforms like Dubizzle to flourish.

With Uber only launching in the country last year, this let competing private car-booking app Careem steal a march and build up a significant customer base in the meantime. Careem, made the trip to Dublin to pitch at the START showcase during last year’s Web Summit and have since gone on to raise a $10 Million round of funding.

While it was originally a challenge to move consumers in the city away from the traditional ‘cash-on-delivery’ model for online purchases, companies like daily deal site Cobone oversaw a shift in consumer sentiment with users finally truly embracing eCommerce since the start of this decade.

A regional hub – connecting the world

Acting as a regional hub, many companies use Dubai as a launch pad to take on other local markets. Dubai International Airport recently took over from London Heathrow as the busiest airport in the world for international passenger traffic, and the state carrier Emirates Airline, has also grown into the world’s biggest international airline since it’s humble roots in the 1980’s.

In November 2013, Dubai was chosen as the host city for the 2020 World Expo and the plans for the Expo Village include a purpose-built 438-hectare site that will house the event, which is estimated to attract 25 million visitors over 6 months, and bring $40 Billion of investment into the economy. A serious coup for the start-up sector and for the city in general even further putting it on the global map in a business and innovation sense.

Influenced from the top

If a company can be said to be a reflection of it’s leadership, then the same must be said for countries too. In this sense, Dubai revels in the patronage of it’s ruler Sheikh Mohammed bin Rashid Al Maktoum, who is intent on fostering an innovation and Smart City mentally across every aspect of Dubai, from communication and technology, to transport and logistics.

This year alone, the government has facilitated a $1 Million international drone technology competition, a similar initiative for the AI and robotics industry, as well as announcing a entire museum dedicated to technology and innovation called the ‘Museum of the Future’ to inspire the creators of tomorrow.

Whatever way you look at it, Dubai is a contradiction of sorts. But love it or hate it, it’s a city that runs on an entrepreneurial drive and a spirit of innovation.

Posted by Rob in Dubai, Tech

Are Apple & Google Creating A Mobile Ad Network Duopoly?

Apple, loving ads on their Apple News app. Not so much on the open mobile web

With the annual Apple product launch event taking place this week, all anyone seems to be talking about are the new iPhones, iPads and Apple TV that will be thrown into the Autumn pipeline. But something else equally important to the state of the media landscape is also bubbling under the surface in the form of some interesting additions to the new iOS 9 software update.

Apple announced earlier this year that they are introducing an Ad-Blocker extension baked directly into iOS 9. This will allow iOS users to effectively opt-out of seeing ads on many third-party sites around the web. It has the potential to drastically impact online media publishers that make their money from hosting display ads on their site, and could put many of them in serious danger of going out of business.

Ad-blocking on mobile and the web is a hot topic at the moment, but regardless of the challenges that this poses to countless online publishers, when it comes to pushing ads on Apple’s own apps it’s a different story. They announced this week that ad-blocking will not be enabled on their new Apple News service, the app that aggregates content from a number of top publishers including The New York Times, The Washington Post, CNN, Rolling Stone etc. While the revenue split looks favorable to the early adopter publishers, Apple News has the potential to grow into a huge hub for all major online publications very quickly. In this scenario, Apple own all the eyeballs, not only hijacking them from their original source, but also blocking the ads that appear to viewers that manage to slip through the net and get the content directly from the publisher’s site itself.

While blocking third-party ads on the open mobile web and promoting ads inside a particular mobile application (in this case, their own) is not exactly the same thing, the general attitude is the same: Hosting ads on your own site = Bad. Hosting ads on an Apple app = Good.

One rule for them. Another rule for the rest of us. They own the landscape I guess so everyone else just has to play by their rules.

Boromir Meme

Google champion In-App ads on Android but penalize mobile-web ads

Similarly, last week Google announced their new full-screen In-App advertisements. These ‘interstitials’ are full screen App-Install ads that will appear in Android apps to promote other apps to users. They look pretty nice and offer a much needed solution for advertisers that want to get exposure for their apps, but once again, there’s a potential conflict of interest.

Offering in-app advertising solutions on your own platform is fine, but when it comes to the mobile web, they want to crack down on publishers promoting their own apps on their own mobile sites. Google announced this week that they will start to penalize publishers in mobile search results that put up app-install banners (similar to the ones that Google just launched). A little contradictory no? Promote your apps through our in-app ad network, but don’t you dare try and do it on your own mobile site.

google-app-install

What next for publishers?

As the world goes increasing mobile, it’s not a question of distinguishing apps and the mobile web from the ‘real’ internet we all grew up with on the desktop, but about catering to the mobile experience first and foremost.

It’s time to invert that mental model – there is not the ‘mobile internet’ and the internet. Rather, if anything, it’s the internet and the ‘desktop internet’

Source: Benedict Evans

And this is where the problem is. In this mobile-first landscape, as Apple and Google exert more and more control over how ads are served on mobile devices, they’ll start to take a bigger and bigger slice of the pie. Both companies have been relatively happy to just facilitate the unprecedented growth of mobile usage over the last few years, but it looks like they are finally starting to really take advantage of the fact that they wrote the rule book. Duopoly much?

The rise in ad-blocking in general has been huge over the last 12 months and Apple & Google are throwing fuel on the fire all under the guise of ‘enhancing user experience’ on mobile. This is fine in theory, but pretty hypocritical when you champion your own ad platforms all while blocking out others. Publishers should think about this very carefully. In this new ad-blocking mobile age,  it might be a good time to stop and re-evaluate your strategy.

 

Posted by Rob in Apple, Google, Mobile, Old Media

Video Ads on Google Search, News Media, Selfie Sticks, & Phone Calls

Google is testing promoted video ads on the Search Results Page

If you needed any more proof that video content is becoming increasingly important to promoting your brand online today then here you go. It seems that Google is beginning to test video ads directly in Search Results Pages, finally adding something new to the traditional ‘three lines of text and a link’ ads that we’re all used to. This opens up a whole new outlet for promoting your video content to a mass audience which, until now, has pretty much only been possible through YouTube and Facebook. This also calls for a different approach to video creation, catering to intent-based searches, such as for specific product information etc. Not to mention the potential of search hijacking your competitors — imagine Samsung sticking up video ads for the Galaxy S6 next to searches for the iPhone 6!

Either way, I think Google’s Search Engine Results Page (SERP) design has long been in need of a revamp, and making it more visual and interactive will provide for a more pleasing experience for users.

Vice and CNN are in a battle royale for the future of the news

The news industry is in a state of flux at the moment. Even ignoring the decline of print and the growth in ad-blockers, with so many different news outlets available online today, users are spoilt for choice and the race for eyeballs is fierce. With the lines between digital and TV media publishers continuing to blur, Fast Company looks at how the gap between traditional news channels (like CNN) and digitally native outlets (such as Vice) has shrunk over the last couple of years. One interesting note to point out is the fact that Vice has an in-house agency called Virtue that produces “fresh content for brands—published on its site and anywhere else on the web—that still feels like stuff its viewers want to watch”.

The Decline of the Phone Call

Not so long ago, mobile phones used to be used primarily for one thing. Making phone calls. Not so anymore. This article discusses the different reasons that have sidelined the humble phonecall, mainly the fact that today’s mobile-savvy youth have grown up using SMS and Instant Messaging apps, but also less obvious reasons like the fact that making calls on a mobile has always been an unreliable experience when compared to how we used to make calls with the traditional landline (i.e. mobile calls have to deal with poor signal, background noise etc.) But this raises the concern that, as more and more people avoid telephone calls, are we risking the degradation of our verbal communication skills? Either way, you still can’t beat a quick phone when you need grab someone’s attention or get a response to something and don’t want to risk the likelihood of an email or text being ignored.

What Selfie Sticks Really Tell Us About Ourselves

It might not come as surprise, but according to research outlined in this New York Times profile, people who take a lot of selfies “tend to have narcissistic, psychopathic and Machiavellian personality traits”. Selfie Sticks are one of the most annoying physical embodiments of our digital world. Even so, it’s interesting to hear of the different ways in which people’s behaviour re: online sharing has developed over recent years, and the role that selfies in particular have in many people’s sense of self in the digital world.

Posted by Rob in Google, Links of the Week, Mobile, Old Media