Virtual Reality & Augmented Reality are slowly becoming an actual reality

Saying that there’s been a lot of movement in the Virtual Reality (VR) and Augmented Reality (AR) space in the last few weeks might be somewhat of an understatement. Sci-Fi writers have been dreaming up this type of stuff for decades but only now does it finally look like it might be on the cusp of becoming a mainstream consumer technology.

On Thursday, the Facebook-owned Virtual Reality headset manufacturer Oculus finally announced the details of the mass-consumer launch of it’s flagship VR device. The Oculus Rift has been in the mainstream tech aficionado’s conscience for the last couple of years but has not been readily available on the consumer market as of yet. The headset will be available to the general public from early next year and will run content from only Windows machines and the Xbox from the outset (not good news for Apple and PlayStation owners). The fact that the device will be packaged with an Xbox One controller even further suggests that this will be a Microsoft-exclusive for the near future at least.

The Oculus Rift is rumoured to cost around $500 but will need a relatively high-end PC to run it’s games so the cost of ownership could mount up. Don’t worry though as Google also addressed VR in their I/O developer conference at the end of last month. The company detailed how they are bringing virtual reality to the masses via  their Google Cardboard foldable case that turns any smartphone into a makeshift Oculus Rift when paired with one of their VR apps. These cases retail from $10 so you won’t need to shell out a fortune to experience Virtual Reality for yourself. In my experience, there isn’t even much of a difference between the quality of a decent phone screen in one of these cases, and the higher-end Oculus Rift, although this may change when the updated version of the Oculus hits shelves next year. Google also revealed details of their 3D camera rig collaboration with GoPro which helps produce the actual content used on these Virtual Reality devices.

cardboard

Also earlier this month, Magic Leap, the Google-funded Augmented Reality system manufacturer announced that it’s almost ready to let developers start building for its platform. The Magic Leap headset manipulates light to create the illusion of real objects in front of the wearer and has been wow-ing people since it’s announcement earlier this year. While no details of the headset’s hardware have been made available as of yet, the software development kit will be released to developers shortly so they can get to work creating all sorts of games and applications for it.

In addition to their partnership with Oculus, Microsoft are also readying their own Augmented Reality offering, Hololens, which has some amazing potential as well. The Hololens Minecraft demo at this week’s E3 show in Los Angeles shows just what’s in store when this finally hits stores. Prepare to be blown away.

With Microsoft, Facebook and Google all jostling to hit the mainstream consumer market with something revolutionary, one thing is for sure – this is a very exciting space at the moment. While all this might seem very Sci-Fi, this technology will change much more than just the way people play video games. The implications for everything from medicine, engineering, education, and even online retail, are far reaching.

Posted by Rob in Augmented Reality, Virtual Reality, Wearables

Instagram joins the advertising party at long last

It’s been a long time coming, but it finally looks like Instagram are in the process of super-charging their advertising and selling capacity by launching a number of features over the coming weeks that will make them a much more viable option when it comes to digital advertising.

Firstly, the social network is rolling out a new API software platform that lets marketing partners and smaller brands automate the advertising process, a feature which has been sorely lacking from the platform since it’s launch. This will utilize the targeting and measurability power of their parent company Facebook, giving advertisers a lot more options and control when it comes to accessing it’s users. It will allow advertisers to target users based on more than just their age and gender, also using interests gleaned from their Facebook profiles.

Instagram-buy-button

So far Instagram has only run campaigns for big name brands like Disney, Electronic Arts, The Gap, Ben and Jerry’s, Michael Kors and Taco Bell. This move will open the platform up to small and medium businesses everywhere. With Instagram claiming to have more than 300 million active users worldwide, and a particularly avid user base in the Middle East, now it’s time for advertisers to stand up and take note.

As part of this revenue generating push, the platform is also including ‘Shop Now’ and ‘Book Now’ style buttons that let users carry out a purchase action straight from their feed. Instagram have been experimenting with this feature for a couple of months with brands like Banana Republic running ‘carousel ads’ featuring a slideshow of images that end with a button for viewing additional content. Banana Republic used its links to take viewers to a product page. It was the first time a retailer was able to send consumers directly to where they could buy products they saw in an Instagram ad.

With Pinterest also beginning to roll out a similar type of ‘Buy Now’ feature, it looks like we are slowly reaching the age of real monetization on social platforms, i.e. not solely relying on user eye-balls and advertising revenue. With these types of features rolling out on more and more platforms at the moment, the current de facto duopoly of Facebook and Google will start getting a run for their money when it comes to launching digital campaigns, which can only be a good thing for advertisers.

It looks like we are witnessing somewhat of a sea-change in the social selling space. The floodgates are opening.

Your move Snapchat!

Posted by Rob in e-Commerce, Mobile Payments, Social Media

Mary Meeker’s 2015 Internet Trends Report Is Out

Another treasure trove of stats from ‘Queen of the Internet’ Mary Meeker this week with her annual Internet Trends Report, including that the mobile advertising market opportunity is worth an estimated $25 Billion. It’s a long report as usual, coming in at 196 slides, but it’s essential reading for anyone in the technology, media, or advertising industries.

Posted by Rob in Tech

Replace crappy pre-roll videos with the world’s best ads

I absolutely love this little web browser extension from D&AD. Ad-blocking is becoming more and more popular these days with people being constantly bombarded with crappy ads from every angle online. Here is a quirky little alternative for those of us who are a bit more creatively minded.

Instead of being fed crappy video ad after crappy video ad, you can now replace them with some of the best ads from the last few years with a new Chrome and Firefox web browser extension called The Ad Filter. All of these ads are crackers and leave you feeling inspired to create better work yourself, a tonic to the constant Ad Fails we all witness every time we go online.

Posted by Rob in Advertising, Branding

Does It Matter Who ‘Owns’ Your Content?

This post originally appeared on the McCollins Media Blog

Unless you’ve been living under a rock for the last few years you’ll be aware of the massive push towards Content Marketing these days. Any company looking to compete online will be producing content of some sort; whether on social media, a company blog, email newsletters etc. in the hope of getting some exposure, and that exposure leading to a sale. And while there are many ways to push your content out into the world, owning your own content is the Holy Grail – that is, hosting it on your own site.

How people are directed to your site to view it is a contentious issue in itself, and where social media is concerned, it can be risky relying on Facebook & Co. for your traffic as they are constantly tweaking their algorithm to restrict the reach of posts from businesses, and forcing brands to pay for the privilege. With this in mind, more businesses are becoming increasingly aware of the importance of controlling their own content and the relationships with their followers.

Facebook recently began to roll out a news hosting service that presents content from publishers such as the New York Times, NBC, BuzzFeed and the BBC directly in the Timeline. Basically, this means that Facebook owns that page view rather than the content publisher themselves. In a media landscape that is struggling to find ways to monetize, this is yet further fragmentation of the space.  Tinkering with native content – or as Facebook calls it, Instant Articles – is not much of a surprise for a platform that is so focused on pushing other people’s content, but it’s now clear that they  want a bigger piece of the publishing pie.

What does this mean for brands though? Well, not much just yet unless you are one of the publishers handing over your content to Facebook. But if anything, this has set a precedent with Facebook clearly wanting to get into the content hosting space. Not just sharing links anymore, but presenting the content directly itself. With this in mind, it’s not a stretch to imagine Facebook soon rolling out a company blog-style service similar to LinkedIn Pulse, and trying to move even more of the brand-customer relationship to it’s platform.

I’ve heard some people raise concerns lately over rescinding more control to Facebook when it comes to managing their relationships with customers. But is this really something to be worried about? For your typical SME, I would argue no. Sure, Facebook acting as a gatekeeper to your followers is not ideal, but when it comes to content, the more channels of distribution there are, the more chance of exposure for your brand.

This addresses the age-old challenge of discovery. If you only host your content on your own website, it exists in a vacuum. But if you also put it up on other channels (e.g. LinkedIn Pulse, Medium etc.) and possibly a new Facebook hosting platform, it has more of a chance to gain some traction and have a further reach. Get it out there. This post itself is up on three different platforms. While that might be frowned upon when it comes to SEO, your content shouldn’t be a slave to an algorithm, it should try to make a connection with people.

Brands are understandably sceptical about relinquishing yet more power to Facebook, but when it comes to channels for your content to prosper on – the more the merrier! A successful blogging platform on Facebook could actually encourage a whole new generation of content creators, and revolutionize brand story-telling in the process.

Posted by Rob in Facebook, Media