Ad Week have compiled the top 59 winners from this years Press Lions at Cannes featuring print ads from all over the world by companies such as Apple, Land Rover, Duracell and fake ads cleverly pushing for better literacy rates in France (below).
There’s nothing more annoying on your smartphone then going onto a website and having to pinch your way around, zooming in and out, tapping tiny links trying to find what you’re looking for. That’s why it’s such a breath of fresh air when you come across such a perfect mobile-specific site like the one from the Irish Film Institute.
If you’re accessing the IFI site on a mobile, you are most likely out and about, looking for cinema times and that’s exactly what you get on the mobile version of their site, with a very mobile friendly booking process.
I still think that Google Glass will be a bit of a gimmick in the short term but some of the possibilities outlined by Toronto-based creative agency Playground in this video are pretty slick.
I came across one of these cool little NFC business cards on my desk today and thought what a great idea they were. A nice little midway point between the digital and physical world and something that could really make you stand out to a client.
These print ads have been running basically since the iPad Mini was launched last November but I’m reminded of how good they are every time I see them.
Not only do they give readers an idea of the actual size of the device but they also frame the iPad Mini as a substitute for physical content ironically promoting the redundancy of the medium they are advertising on.
“Hey you, you like reading Wired, right? Well stop reading it in a magazine like an idiot. Buy an iPad Mini and read it on that”
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
