3rd December 2013
It might be up to 5 years away according to CEO Jeff Bezos, but that hasn’t stopped Amazon’s drone delivery prototype ‘Prime Air’ capturing the public’s imagination this week. The concept, which aims to make deliveries within urban areas in under 30 minutes, will most likely be reserved for premium deliveries but that hasn’t stopped it whetting commentators appetites.
Despite the multitude of government regulations and practicalities that will presumably have to be dealt with before Prime Air will be permitted to take to the skies in a commercial sense, it shows how serious Amazon are about continuing to disrupt the shopping experience and eroding the gap between bricks-and-mortar and online shopping.
