The Importance of Responsive Web Design

For the first time since 2001, PC sales are expected to be less this year than last year, and with consumers buying, and accessing the web through, a multitude of different devices, from desktops to netbooks, and tablets to smartphones, it poses a challenge for companies of how best to design their sites to be singularly represented across this fragmented web.

With users accessing content across such a wide range of devices, and thus, a wide range of screen sizes, it is becoming ever more important to take this into consideration when designing a website. There is a lot more content real estate available, for example, on a desktop screen than a smartphone and mashable predict that 2013 will be the year when responsive web design will become best practice.

A responsive website figures out the screen resolution of the device it’s being viewed on and uses flexible images and fluid grids to then size the site correctly to fit that type of screen. This means that when the site is accessed on a desktop, the content can be displayed over a large space, whilst on a smartphone, it can be sized to fit into one column. The site will even resize its content to best fit the screen when the user tilts their smartphone or tablet from landscape to portrait orientation.

Have a look how your site is represented across a myriad of devices with Responsinator.

Image courtesy of Mashable

Posted by Rob in Coding, Mobile, Web Design

Coders Are the New Rock Stars

This video from has gotten quite a bit of attention over the last week, mainly due to the tech heavyweights including Mark Zuckerberg and Bill Gates who feature talking about how getting into coding from a young age had helped them become successful.

While there’s no doubt the world will need more and more coders in the future, I don’t think kids will need any help getting excited about coding considering the amount of time most will spend on the web or their smartphones etc. (plugging the cool offices and free food that these tech companies tend to have won’t do any harm though).

The real problem will be how fast educational institutions adapt and allocate sufficient resources to coding in schools. That is why outlets like and Ireland’s own Coder Dojo are so important in giving the next generation a chance to learn coding on their own terms.

As for the rest of us, I learned basic web design skills online in my spare time. It’s like everything else these days, all the information is out there on the web, just a Google search away, available to anyone who wants to use some initiative and learn some new skills.


Posted by Rob in Advertising, Coding, Design