These print ads have been running basically since the iPad Mini was launched last November but I’m reminded of how good they are every time I see them.
Not only do they give readers an idea of the actual size of the device but they also frame the iPad Mini as a substitute for physical content ironically promoting the redundancy of the medium they are advertising on.
“Hey you, you like reading Wired, right? Well stop reading it in a magazine like an idiot. Buy an iPad Mini and read it on that”