The campaign by TBWA/RAAD Dubai placed 10 billboards showcasing some of the masterpieces on display at The Louvre Abu Dhabi along the 100km road between Dubai and Abu Dhabi, syncing them up with local radio stations so that drivers could hear stories about each masterpiece as they drove by. An excellent use of multiple mediums.
I really can’t get enough of these real-time digital billboards! Here is the latest example from British Airways whereby the billboard reacts to passing planes and gives passers by information on where the plane is going to and little details like what the weather is like at the destination. They use the image of a child pointing to the plane evoking the childlike sense of wonder in the magic of travel and really make you want to jump on a plane yourself and take a holiday.
These ads are accompanied by a marketing message relevant to each flight, like ‘Fly the new A380 to Los Angeles’ or provide info on the lowest fare that you can get on that flight. Brilliant!
An interesting iPhone treasure hunt game from Mini whereby players search the streets of Stockholm to hunt and ‘catch’ a virtual mini. They then have to spend a week basically running away from other players of the game who are trying to steal the mini from them. If you have the virtual mini in your phone after one week of gaming, you win a real Mini!
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. I recently moved to London after 11 years living in Dubai.