It might be an hour long, but this video from Google’s Project Re:Brief is well worth the watch. Five prominent advertising execs from the 1960’s and 1970’s are assembled to offer their take on the way marketing is done in today’s connected world.
To have great display advertising, you first have to have great advertising and with campaigns like Avis’ ‘We’re number 2, so we try harder’ and Coke’s ‘I’d like to buy the world a Coke’, these guys were making viral ads that grabbed the public’s attention long before the internet came along.
