Social Media

Joining the Club

Joining the Club

I originally wrote this article for the March 28th 2021 issue of Campaign Middle East magazine

The audio-based social networking app, Clubhouse has exploded onto the social media scene over the last few months on a wave of hype originating from a host of technology enthusiasts, entrepreneurs and investors from Silicon Valley. The app is a kind of cross between radio and podcasts, combining the live nature of broadcast radio, with the topical discoverability and subscription of podcasts.

Users can create “rooms” to host a talk themselves or have a chat with others, and their followers, or anyone that is interested, can listen and even join in with the discussion if the moderator allows, not unlike the virtual Zoom panels that we’ve all become so accustomed to over the last year, but with a social layer on top. Users are notified when someone they follow starts a room and they are presented with a feed of talks that are taking place right then in topics that they find interesting. It has the feel of walking around at a conference being able to duck into and out of a bunch of interesting talks. Moderators can also create “clubs”, which are akin to Facebook Groups where regular meetups can be scheduled and accepted in advance.

Rooms tend to have a very open, conversational feel and, while there is an opportunity to join in with many discussions (not unlike a radio phone-in show), many users admit to listening passively in the background while doing something else. Chats are not recorded and can’t be listened to after they finish, which gives them a sense of urgency and FOMO – join in now or forever miss out on what was said. To create a sense of exclusivity (and presumably to avoid the Fail Whale crashes that plagued Twitter in its early days), new members can only sign-up to Clubhouse if invited by a current user. Each user has two invites to share. An ephemeral nature has helped create an engaged user base and the invite-only sign-up process has only added to the curiosity.

As most of this recent buzz has been fueled by a burst of activity in Silicon Valley, the content on the platform at the moment tends to lean heavily on the US tech and investment scene – users went wild when Elon Musk hosted an impromptu interview with Vlad Tenev, CEO of trading app Robinhood, during the recent Gamestop stock saga. Despite this, as the user base continues to grow and diversify, it’s not hard to imagine how the content on the platform might evolve with more space dedicated to topics such as sports, cooking, health, art, culture, politics – you name it. Users have grown from just 2,000 last June, to over 10 million by March this year, although the app is still only available on iPhone for the time being.

Advertising on Clubhouse

Clubhouse currently does not host any advertising on the platform, but that doesn’t mean that savvy brands can’t get involved. Burger King parent company, Restaurant Brands International (RBI) hosted an hour-long “Open Kitchen” chat with customers the day after reporting its 2020 earnings results in February. CEO José Cil, CMO Fernando Machado and some other executives spoke about the company’s sustainability work and Burger King’s new loyalty program, and they have plans to continue the chats every two weeks.

But there are other ways for advertisers to join in the buzz too. Similar to the way that sponsoring podcasts and webinars currently works, brands can sponsor rooms and get the host to read out a short sponsored message or shout-out during a call, maybe along with some kind of special offer for listeners. Alternatively, brands can sponsor a room or club and have their brand name included in the title of the event so it stands out as users browse through their feed. Some topic-specific clubs are starting to gain a significant following and there could be opportunities for paid guest spots where brand representatives would get a chance to speak to their followers.

While it may feel like there are already enough social media platforms out there, if history has taught us anything, it’s that there always seems to be room for one more. The recent explosive popularity of Clubhouse suggests that this concept has legs. Twitter has recently announced a copycat product called Spaces, and Facebook is also reportedly working on something similar. First-mover advantage can be a real asset when it comes to new channels so brands in the region should start thinking about how they might use a platform like this to get in front of their customers.

Posted by Rob in Campaign Magazine, Social Media
Serendipity is TikTok’s secret weapon

Serendipity is TikTok’s secret weapon

I originally wrote this article for the Autumn 2020 issue of WIRED Middle East magazine

In the 2001 rom-com Serendipity, a love-struck John Cusack and Kate Beckinsale engage in a cosmic test to measure their compatibility. Instead of simply swapping phone numbers, one of them writes their number on the back of a $5 bill, the other on the inside of a book cover, and they send them off out into the world. If they are meant to be together, fate will dictate that their paths will cross again. Spoiler alert: they are, it does, and they do. While it’s no Citizen Kane, the message is clear: some things in life are best left to chance. A bit schmaltzy, sure. But there’s some truth in there too.

In today’s world where the shows we watch, the things we read, and the products we buy are increasingly influenced by algorithms, these moments of serendipity are becoming rarer than ever. Platforms like Facebook, Amazon and Netflix know so much about us, yet their view of us can be surprisingly narrow. Or at least that’s how it seems when you look at how they act on this information, primarily showing us recommendations based on things that they know we already like. Oh, you liked the Facebook page of a certain politician? Here’s a bunch of Facebook pages for affiliated political groups. Watched a horror movie on Netflix lately? Here’s a hundred other horror movies. Searched for a smartphone on Amazon? Feast your eyes on a thousand similar smartphones that follow you around the web waving at you from every page you visit. Just like the way you might find yourself in an online filter bubble surrounded by like-minded people because of the content you interact with, you can also end up in a loop of the same type of stuff being recommended to you again and again. But we are not as one dimensional as the algorithms might wish we were. Sometimes all we really need is something a bit different. TikTok is one of the few platforms that seems to understand this.

The Chinese video-sharing social network is getting a lot of press these days, what with the US President threatening to shut it down and all. But it’s only got such a spotlight on it because of how big it has gotten so fast. According to the company’s recent numbers, the app has been downloaded over 2 billion times globally, with about 50 million daily active users in the US alone, all in the space of just three years. It’s become such a phenomenon that it’s spawned a raft of copycats, most notably one from Instagram called Reels. But, while some of these imposters might look on the surface to do a similar job as TikTok, they can’t replicate what’s under the hood; the content discovery algorithm. Popular content gets distributed across TikTok in the For You feed which is algorithmically tailored to show clips that suit each user’s interests and behaviour. This is TikTok’s not-so-secret weapon. And serendipity plays a big role in how it works.

Earlier this summer TikTok gave the public a sneak peek at how its algorithm personalises content for each user in a post on the company’s blog. A lot of the signals it takes into account are pretty standard across most social media platforms: your stated interests, the accounts you follow, the content you create and interact with, and whether you watch a video to the end. But one of its tactics stands out – TikTok throws regular curve balls at its users, purposefully putting content into your feed that it has no indication that you might like:

To keep your For You feed interesting and varied, our recommendation system works to intersperse diverse types of content along with those you already know you love. …Sometimes you may come across a video in your feed that doesn’t appear to be relevant to your expressed interests or have amassed a huge number of likes.

This is an important and intentional component of our approach to recommendation: bringing a diversity of videos into your For You feed gives you additional opportunities to stumble upon new content categories, discover new creators, and experience new perspectives and ideas as you scroll through your feed.

TikTok tries to find a balance between suggesting content that’s relevant to you while also helping you find content and creators that you might not otherwise come across based on your previous behavior. Diversity and variation is key in guiding users away from the dreaded filter bubble, not to mention keeping things interesting and fresh. It’s what broadens a user’s horizons and keeps them coming back for more. Many of us will be familiar with the unfulfilling drudge of scrolling through the Facebook or Instagram Feed and seeing the same type of predictable and repetitive content over and over again. But if the feed stops being a surprising and interesting place to be, users will get bored. This is something that TikTok seems to be acutely aware of. And it’s proving to be a significant competitive advantage in getting users hooked on the platform and keeping them engaged. Variety is the spice of life. When it comes to finding something new, sometimes it’s best to roll the dice. Who knows what you might get.

Posted by Rob in Social Media, Tik Tok, Wired Middle East
What Facebook’s Privacy Pivot & Cryptocurrency Might Mean For Your Business

What Facebook’s Privacy Pivot & Cryptocurrency Might Mean For Your Business

I wrote this article for the July 5th 2019 issue of Khaleej Times newspaper

Facebook has had a pretty tough couple of years. Maybe not from a money-making point of view (revenue is continuing to rise, albeit at a slower speed), but certainly in the court of public opinion. From the Cambridge Analytica user privacy scandal last April, to a data breach in September that affected 50 million accounts, as well as ongoing struggles with moderating hate speech and graphic content, the company has taken a battering in the media.

Despite this controversy, Facebook is still the largest social network in the world. It’s 2.4 Billion monthly active users make up almost a third of the global population. But while the amount of users is still slowly increasing according to Facebook’s own statistics, actions such as likes, shares and posts in the News Feed have plummeted over the last year. Such a decline in engagement is a worrying thought for the company. The News Feed has traditionally been where most of the action on Facebook happens, and subsequently where it makes most of its revenue from ads.

As more and more social media usage moves away from public sharing towards private messaging, the company knows that it can’t rely on the News Feed for continued growth. It acknowledged as much back in March when Mark Zuckerberg announced that Facebook was pivoting away from relying on public posts in the News Feed for engagement, and focusing more towards person-to-person and group messaging. In it’s grand vision, the company wants to link and encrypt all three of its messaging platforms; Facebook Messenger, WhatsApp and Instagram, and offer a more broad range of private services to this total user base of almost 4 Billion accounts. But with a slow death of the News Feed, which has traditionally been the primary home for ads, how might this affect how brands use the platform to communicate and interact with their customers?

Ads within messages

When it comes to simply serving ads, the Messenger app has been running ads in a limited capacity for a couple of years, but in a clunky and invasive way. These ads appear within the feed of messages but look and feel just like News Feed ads, albeit without the context of the feed or the intent of a search results page. While WhatsApp and Instagram have avoided this type of ad so far, Facebook would be wise to keep it this way. Cramming ads in between users’ messages with friends and family is not likely to go down well, and this could risk driving users away.

Ads within Stories

While the News Feed is being put out to pasture, the Stories format of ephemeral vertical content is alive and well, and has become a core element of the big messaging apps. Facebook Chief Product Officer, Chris Cox has predicted that Stories will surpass feed posts as the top way to share sometime this year. As user attention moves to Stories, ads are following, and this will remain an increasingly attractive place for brands to advertise on messaging apps in the future. Ads in WhatsApp’s Stories product, ‘Status’, will be rolling out in 2020, hoping to emulate the success of ads in Stories on Instagram.

Messaging services

Aside from simply serving ads, the most interesting possibilities lie in the messaging services that are expected to be launched on this integrated network of messaging apps. In a blog post announcing the move, Mark Zuckerberg suggested that private, encrypted messaging will facilitate new business tools involving payments and commerce, which will ultimately create a platform for many other kinds of private services. What exactly these services might be remains to be seen, but we can get a glimpse of the possibilities by looking East to gigantic messaging apps like China’s WeChat.

In addition to simply messaging, WeChat facilitates a huge range of services that allow users to shop, play games, pay utility bills and order taxis or meal deliveries all from within the app. Think of all the types of services that users currently book or manage via their smartphone: buying tickets to a show, arranging a car servicing, scheduling a maid. Expect these soon to be facilitated through Facebook’s network of messaging apps, with the company taking a cut of each transaction along the way. Facebook ultimately wants its messaging platform to be a one-stop-shop for any functional utility a user might want to use their smartphone to manage.

In a related strategic move, the company has also just announced the launch of a cryptocurrency, called Libra, that will enable payments on its platform and across the web. A digital wallet will live inside its apps allowing users to easily use Libra to send money to friends and businesses anywhere in the world, with almost zero fees. This move is a strong indicator of Facebook’s intent to become a transactional platform, rather than relying on advertising for its revenue. If the plan works, WhatsApp and Messenger are well-placed to become new payments and commerce hubs.

Facebook has already exhibited great foresight in anticipating this trend towards messaging. In 2014, it removed the messaging feature from its main app and forced users to download the standalone Messenger app if they wanted to use the service on mobile. Shortly afterwards, the company purchased WhatsApp for a staggering $19 Billion. The company is clearly aware of how important messaging will be going forward and, while Facebook as we know it might soon be a thing of the past, with change comes opportunity. But as messaging is more of a private space than an environment dedicated to public sharing, businesses must tread carefully so as not to abuse this relationship.

Posted by Rob in Facebook, Social Media, WhatsApp
Winning the battle against your smartphone

Winning the battle against your smartphone

I wrote this article for the March 2019 issue of Entrepreneur Middle East magazine

Our reliance on our devices and the feeling of round-the-clock connectivity can impair our ability to concentrate, think creatively and interact in a social setting. It can even take a toll on our mental health.

Look around you. Chances are, if you are in a public setting at least, most people will be staring into a smartphone screen. Heads bowed. Protecting their device for dear life. Hypnotized by whatever happens to be on the screen at the time. It’s a defining characteristic of modern life. A visitor from the past would be forgiven for thinking that Earth had become inhabited by a population of zombies controlled by a 6×3 inch slab of glass.

Most of us will admit to being guilty of spending too much time with our heads buried in our smartphones. With access to a seemingly infinite amount of content, and social validation on tap, our smartphones are a constant pull, calling out to us, demanding our attention. The never-ending notifications keep us coming back for more, and social feeds that are constantly being updated give us a fear of missing out on something important. Sometimes it can all get a bit overwhelming.

Our phones are not just a time-suck, but can affect us in ways that might not necessarily be clear to us at the time. Our reliance on our devices, and the feeling of round-the-clock connectedness, can impair our ability to concentrate, think creatively, interact in a social setting, and can even take a toll on our mental health. But how can we limit this gravitational pull on our attention and pursue a more minimalist relationship with our devices? We can start by looking at the different ways that constant connectedness can impact us.

What effect does this have on us?

Our smartphones have a hold over us, even when we are not directly giving them our attention. A recent study by a team at the University of Chicago found that merely having your smartphone on the table in front of you can lead to a small but statistically significant impairment of cognitive capacity, similar to the effects of lacking sleep. The closer the device is, the more noticeable the decrease in brain power. The more heavily the user relies on their phone in their everyday lives, the greater the impact on cognitive capacity they suffer with it nearby.

Even when our device is out of sight, knowing that a potential call or notification could arrive at any time can cause our minds to wander, and can negatively impact our performance on tasks that require sustained attention. When a device does beep or buzz during a challenging task, it causes our focus to waver, and our work gets sloppier. If we are not in a position to respond to the device immediately, our blood pressure spikes, our pulse quickens, and our problem-solving skills decline.

Even just suppressing the desire to check our phone can hinder our thinking, and we do this routinely without thinking about it throughout the day. Our brains are constantly subconsciously listening out for a notification, and sometimes they even fabricate them. If you’ve ever felt a ‘phantom buzz’ you have experienced this first-hand.

Whether we’re by ourselves and just plain bored, in the middle of a challenging task at work, or with our friends or family, our smartphones have a hold on us that is increasingly unhealthy. All this is not just by chance, but a product of tech companies’ careful efforts to maximise the amount of time users spend on their platforms.

How does this tech get us hooked?

In today’s attention economy, most digital platforms prosper based on how much time we spend using them, which means that they are strongly incentivized to keep us hooked. They do this by taking advantage of our natural impulses and psychological dependencies to feel connected and make sense of our environment.

Many digital platforms use the same methods as the gambling industry to foster this dependence and ingrain their products in our everyday lives. Some of these techniques can even cause similar reactions in the brain as cocaine, drawing users into repeated cycles of uncertainty, anticipation and rewards. With features like Instagram’s bottomless feed, Snapchat streaks, and YouTube auto-playing the next video, users face an uphill battle to limit the amount of time they spend on these platforms.

I spoke with Nir Eyal, author of “Hooked: How to Build Habit-Forming Products”, who breaks down how tech companies foster a self-perpetuating cycle of engagement. Firstly, an external trigger, such as a notification, draws the user into an interaction with the platform, such as commenting on a post or uploading a photo. The chance of a variable reward (will anybody reply to my comment or ‘Like’ my photo?) motivates the user to stay active and engaged. The more the user participates in this process, the more invested they are in that particular platform. This process is repeated until the user no longer requires an external trigger such as a notification to draw them back to the platform, but begins revisiting due to an internal compulsion.

The variable reward is the key to creating this cycle. It’s the uncertainty of whether we have received a new message or whether there is any new content on a social channel that keeps us coming back for more. It plays on our constant need to feel connected and in control. “Our brains evolved through the millennia into incredible prediction machines, designed to help us make sense of our environment. And nothing holds our attention better than the unknown” explains Eyal. “The things that captivate, engross, and entertain us, all have an element of surprise. Our brains can’t get enough of trying to predict what’s next”.

The infinite scrolling and pull-to-refresh mechanism on our news feeds are eerily similar to a slot machine. You never know what you’re going to get when you pull that lever, if anything at all. But that’s precisely what keeps us enthralled. More often than not we don’t find anything interesting or gratifying but we can’t help ourselves. “It’s like opening a can of digital Pringles” says Eyal. Users are beginning to push back, in search of a more healthy relationship with their digital selves.

Tech companies are starting to adapt

Somewhat surprisingly, the big tech companies are starting to react to this trend of digital wellness, introducing a host of features to help users monitor and limit the amount of time they spend on their platforms and devices.

Facebook has recently launched a tool that tracks the time you spend each day on the platform, along with your average for the week. It lets users set their own time limits and reminds you when you are reaching or surpassing your threshold. You can even snooze Facebook or Instagram notifications for up to eight hours if you need to focus. Similarly, both Apple and Google have introduced features in the latest mobile OS updates that let you see how much time you’ve spent on each app, broken down by app category, as well as how many notifications you’ve received and how many times you’ve unlocked your phone. Even YouTube has introduced “Take a Break” reminders, as well as a dashboard that provides summaries of your behaviour while on the platform.

“Whenever a product causes people harm, what they will typically do is either use the product less, or they will modify it in some way” suggests Eyal, referring to the explosion of free apps and browser extensions that have come onto the market of late to help us moderate our tech use. At some point, users will have had enough. “So now we see tech companies like Apple and Google incorporate these features to help people moderate their use because it makes the product better. It’s no more than a market imperative”.

These are welcome updates for sure. But like all self-imposed restrictions, they will be simple to ignore, and their effectiveness will depend on whether users have enough self-control to stick to their limits.

Five ways that we can consciously disconnect

These updates might help us regulate the amount of time we spend on our devices, but here are some other techniques that you can use to maintain a more minimalist lifestyle when it comes to technology.

  1. Monitor your usage

Raising awareness of your own smartphone usage is the first step towards decreasing it. In addition to the big tech firms introducing their own usage-tracking options, there are a bunch of independent apps such as Moment, Space, and Mute that you can use to track the amount of time you spend on your device each day. Seeing this broken down minute-by-minute for the first time can come as quite a shock, and might even inspire you into becoming more deliberate in your behaviour. These apps also introduce a gamification element, challenging you to minimise your usage so you can beat the previous day’s time. It’s surprisingly effective.

  1. Reduce the amount of notifications you receive

App notifications are the most common way that we get dragged back into our devices and sucked down a rabbit hole – the most effective of external triggers. “About two thirds of people with a smartphone never change their notification settings” notes Nir Eyal. “And guess what – there’s nothing Mark Zuckerberg can do to turn those notifications back on”. You can manage your notifications in your phone settings and limit these to only the most important ones, for example, just messages from real people and not from random apps. Turning off social media notifications can be hugely effective in particular. You’ll see these notifications the next time you open the app again anyway. On messaging apps, try muting the notifications from groups and just set it so that you’re notified when an individual messages you.

  1. Delete or hide distracting apps

Are there certain apps in particular that you find sucking up too much of your time? Just delete them. You can still log into Facebook, Instagram, Twitter etc. on your mobile’s browser, but this added friction will mean that you’re less likely to do so. If you don’t want to delete these apps completely, then place them in a folder instead. Out of sight, out of mind. By simply removing these apps from your home screen you’re less likely to dive in when you’re aimlessly swiping through your apps looking for something to do.

  1. Reduce usage just before and after sleep

Using your smartphone just before bed can inhibit your ability to get to sleep and generally impair the quality of sleep you get when you do nod off. One of the most impactful measures you can take is to not sleep with it next to your bed. Buy a simple bedside clock for setting alarms and checking the time so you can charge your device overnight in another room. This will neutralize that impulse to have one last rotation through your most-used apps before going to sleep, and will mean that you can wake up without getting dragged back in before even getting out of bed. Charging your phone in another room throughout the day is generally a good habit to develop too.

  1. Use the grayscale setting

It might sound surprising, but simply removing your screen’s colour by activating the grayscale setting can reduce your impulse to use it. Colourful icons and graphics stimulate our brains and keep us engaged. That’s why notifications appear in red, because red is a trigger color that draws our attention. A grayscale screen looks less appealing and we aren’t as likely to mindlessly swipe through our device when this setting is activated.

This is not a new problem explains Eyal. “Humans have been struggling with distraction forever. Socrates and Plato talked about it 2,500 years ago. What has changed is that these technologies are constantly with us, and so now we have quickly adopted these new habits, and sometimes these habits don’t serve us.” But all is not lost. We are still masters of our own domain. “There is so much more that you can do as an individual than these tech companies can do to supposedly hook you”. Ultimately, it’s on each of us individually to wrestle back control and limit the hold tech has over us. If we really want to that is.

Posted by Rob in iPhone, Mobile, Social Media
The Year Ahead For… Social Media

The Year Ahead For… Social Media

This article was originally featured in the Predictions 2019 issue of Campaign Middle East magazine on 13th Jan 2019.

It’s that time of year again, and while it’s usually a bit of a folly to try and predict the cycle of  broad consumer trends based on the layout of the Gregorian calendar, it doesn’t hurt to look at how some trends might continue to evolve over the coming months. While many yearly predictions can end up turning into a game of buzzword bingo (I’m looking at you Blockchain, AI, AR etc.), instead, the below focuses more on what the average user might experience on social media moving into 2019, and thus what advertisers should take note of. This is not an exhaustive list for sure, but it might help you make sense of the social media landscape over the coming months.

STORIES, STORIES EVERYWHERE

In the not-too-distant past, the News Feed was the centre of all life on social media, but in the last two years, much of this usage has shifted to Stories. People just can’t get enough of the ephemeral vertical video format. The incredible popularity of Stories has been one of the most noticeable trends in social media over the last 12 months, with every platform seemingly adopting the format. Today, more than 1.2 billion users around the world share Stories each day across Instagram (400m+), Facebook / Messenger (300m+), WhatsApp (450m+) and Snapchat (150m+). Facebook’s chief product officer Chris Cox has predicted that, in 2019, Stories will surpass feed posts as the top way to share on its channels.

At the same time, other platforms like YouTube, Netflix and even LinkedIn have introduced Stories-style video over the last few months and will undoubtedly aim to utilize this format in the coming year. With this in mind, expect to see vertical video continue to become even more ubiquitous across the board, giving advertisers more of an incentive to create custom creative for the format rather than just adapting current assets.

AD OVERLOAD

Ironically, despite the recent growth in popularity of Stories, advertisers have been slow to fully embrace the format. Expect this to change in 2019. With the feed having been saturated with ads for some years now, the Stories feature is prime real-estate for growth, so expect to see more and more ads there in 2019. While revenue and user growth is slowing on Facebook, Instagram is booming. As such, expect to see an even bigger push for ads on Instagram as Facebook looks to offset this slowing ad growth. The Instagram feed will inevitably continue to become even more clogged with ads, while advertising will also start rolling out on WhatsApp too. As these platforms struggle to meet revenue targets, the once-sacred ideal of user experience will continue taking a back seat to cold hard cash.

With more and more ads getting in the way of regular content, and users becoming more aware of, and resistant to, the concept of targeted advertising, at what point will they start pushing back? Ad blockers are becoming an ever-popular way of dodging this onslaught, and brands must tread carefully so as not to alienate their audience.

INFLUENCER MARKETING MATURES

With it becoming ever harder to make an impact on users with traditional digital ads, brands are looking for more left-field ways of spending their budget on social media. Influencer marketing might have been considered a gimmicky and somewhat contentious approach in some circles up until recently, but this is an area that is maturing each year. With new regulation being introduced in the UAE in 2018, brands can be more confident that their budget is being spent legitimately. But with more money at stake, it’s increasingly important to choose creators that are a good fit with your brand, and to carefully consider what type of content you want them to create for you.

There is a huge opportunity for creating impactful content via influencers, but brands must be willing to budget accordingly. As the old saying goes, you get what you pay for. Social media marketing in general was initially seen as a fluffy channel where marketers could get free distribution until organic reach evaporated in 2014. Since then, marketers have been forced to re-evaluate this belief and consider it as they would any other paid channel; one that requires a dedicated budget and a well thought-out strategy. The same is now true for influencer marketing.

CLEANING OUT THE CLOSET

2018 was a watershed year for social media as most platforms faced increasing pressure from both users and the media over how they regulate content and manage user data. This will likely intensify in 2019. From concerns over user privacy and ‘fake news’ on Facebook, to trolling on Twitter and bot accounts on Instagram, many users are getting fed-up and these platforms are aware of the threat that this could pose to their sustainability in the long run. As users become more knowledgeable about how digital platforms make money from their presence, the platforms are being held to a higher standard and pressured into becoming more transparent. Expect to see more moves to appease these concerns over the coming months.

Posted by Rob in Advertising, Campaign Magazine, Facebook, Links of the Week, Social Media