I gave this talk a few weeks back at the Serviceplan Middle East office on the rise of Chatbots in 2017 but am only getting around to putting it up here now because I’m super lazy.
With mobile messaging app usage overtaking regular social media usage as far back as 2015, coupled with the fact that people have basically stopped downloading standalone branded apps, the opportunity for Chatbots to provide an alternative communication channel has never been more obvious.
Since Facebook opened the floodgates to developers on it’s Messenger app platform last April, tens of thousands of Chatbots have been launched. Some haven’t lived up to expectations, but the future potential of Chatbots when paired with more concrete mobile functions like location-based services, push notifications and payments mean that our definition of what a Chatbot actually is could change drastically over the coming years.
Keep an eye out for WhatsApp inevitably getting in on the action at some stage over the next 12 months too.