SEO vs. CMO: The Growing Importance of Content Marketing Optimisation

Ah, Search Engine Optimisation. Once, the be-all and end-all of success on the web, making sure your site had an audience and your business a customer base. But with page-rank gaming a constant problem and more companies now producing regular online content such as blog posts, search engines are now seemingly taking the richness and quantity of content into the equation more and more when determining page rank. They want ‘Content Angels’ not ‘SEO Devils’.

With content marketing becoming an increasingly popular way of engaging with customers and getting your brand out there, it is becoming more and more important to make sure that this content is effectively optimised for search. Just in Time Financial PR agency demonstrate how simple it can be to achieve a surprisingly high page rank just by having optimised blog posts. In 10 days, with a number of posts focusing on related key-phrases, the company was the #1 ranked site for the ‘Financial PR agency’ search term.

Now more than ever, content is king. Kaiser the Sage provides some helpful CMO tips including making sure your content is easily shareable on social media (via share buttons), encouraging user interaction (i.e. comments), making it visual using images and videos etc. (Infographics are extremely popular at the moment) and internally linking to other relevant content on your site. Ultimately, the more value your content is to your target market, the more likely you are to engage your customers regardless of page rank.


Image courtesy of Simply Zesty