At a recent Coca-Cola sponsored theme park event in Israel, visitors were given a bracelet that contained their Facebook details. The 650 visitors could swipe their bracelets at certain places in the park to give a ‘Like’ to that particular product or activity and were also automatically tagged in any pictures that were taken there.
Over 35,000 ‘Likes’ were made during the weekend which works out at over 50 ‘Likes’ on average per attendee. When you consider how many friends each individual would have reached with their ‘Likes’ that proves quite an exposure. This example provides yet more proof that there is some serious scope for companies in coming up with ever inventive ways of using Facebook to interact with their customers, both online and in a real world context.