A Facebook update that is currently being tested in 6 countries will make the default Newsfeed just for friends (and ads), and a separate feed for news and brand pages that you follow. The knock-on effect for brands and publishers could be devastating as pages in test countries have seen a dramatic drop in traffic since the test began as highlighted by Slovakian journalist Filip Struharik. Organic reach for brands on Facebook fell off a cliff back in 2014, but a shake-up like this could make it even tougher for Pages to get noticed – unless they are willing to pay of course.
