Scott Galloway’s take on the future of retail

Here’s another brilliant piece of industry analysis from Scott Galloway of digital innovation think tank L2, to add to his talk at last year’s DLD NYC event. In it, he proposes that an online-only approach to retail is not sustainable, and that ‘pureplay’ online-only retailers like have so far relied on a novelty factor to woo investors. These online retailers will face stiffer competition as traditional brick-and-mortar retailers get better at selling online and on mobile and, to defend against this, they need to make some sort of a move towards physical retail. Galloway even predicts that Amazon will acquire a company with a huge location base like a chain of gas stations or post offices.