An interesting example of a large company acknowledging the importance of social media and putting it at the center of the way they approach marketing. Sports drink Gatorade recently created the ‘Gatorade Mission Control Center’ in its Chicago HQ. It could best be thought of as a war room for monitoring the brand in real-time across social media. The video below gives an indication of its role at Gatorade.
http://www.youtube.com/watch?v=InrOvEE2v38
Gatorade’s Online ‘Mission Control Center’
