Another interesting piece from Simply Zesty that highlights the importance of getting your web prescence right before throwing all your time and money into social media. An example in how-not-to-do-it from ‘Pizza Hut Delivery’ is used. Pizza Hut Delivery have put a huge effort into developing a Facebook App around offering ‘Fans’ free pizzas every time a goal is scored against France in the World Cup. While this may be a great idea in generating fans, their performance in search engine optimisation is left wanting. The first three results for ‘Pizza Hut’ in Google are (1) a site under construction, (2) an upside-down PDF menu and (3) a terms and conditions web-page! They may generate a lot of fans but will these fans have the patience to order from them online?