Get your Web Prescence right before Focusing on Social Media

Another interesting piece from Simply Zesty that highlights the importance of getting your web prescence right before throwing all your time and money into social media. An example in how-not-to-do-it from ‘Pizza Hut Delivery’ is used. Pizza Hut Delivery have put a huge effort into developing a Facebook App around offering ‘Fans’ free pizzas every time a goal is scored against France in the World Cup. While this may be a great idea in generating fans, their performance in search engine optimisation is left wanting. The first three results for ‘Pizza Hut’ in Google are (1) a site under construction, (2) an upside-down PDF menu and (3) a terms and conditions web-page! They may generate a lot of fans but will these fans have the patience to order from them online?