This is a seriously good idea from Johnson & Johnson Middle East, a great example of how tech can be used to make a real emotional impact. These days, more and more families live outside their home countries, especially in the Middle East. As such, the grandparents in these families are even further removed from their children and grandchildren, lucky if they get to see them every year or two.
The ‘Grandparents Frame’ is a digital photo frame that let’s Grandparents, who typically aren’t on social media, witness their grandkids growing up via a social photo sharing app. We actually pitched to build this app for Impact BBDO but didn’t get it unfortunately. Still a bit of a tearjerker though.