Humans are terrible drivers

One of the biggest roadblocks (pun intended) to the adoption of full self-driving – apart from getting the actual tech to work of course – is addressing the psychological barrier to putting your life in the hands of software to get you from A to B.

Autonomous driving is not perfect, and every accident will be covered in detail in the media. Having said that, it is becoming increasingly safer than human driving, and this is an excellent point to lean on for EV manufacturers.

That’s why I love this full-page ad from the Chevy Cruise autonomous driving project in the New York Times showing how many lives could be saved by letting computers do all the driving.

h/t to Neville Medhora on Twitter.

Full self driving ad