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Robert McGovern
  • WRITING
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IBM’s Functional Billboards

Bravo to Ogilvy & Mather France for their outdoor campaign for IBM’s People for Smart Cities Program. They have taken the typical, static billboard and made it into an interactive entity that helps out the general public and reinforces the idea of the campaign to make cities ‘smarter’.

Posted by Rob

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About Me

I’m a Digital Strategist passionate about the intersection between technology and creative marketing. I recently moved to London after 11 years living in Dubai.

rob@robertmcgovern.com

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