This could be massive. In what was quite an unassuming blog post yesterday to announce their new live chat feature, Snapchat casually threw in that they are also adding a live video aspect to the service too. This move makes a heap of sense as the company grapples with ways of giving users a more valuable service. Sharing vanishing selfies will only interest people for so long after all.
By going in this direction, the company is clearly trying to branch out from their relatively niche focus and become a platform where users can interact with each other in a more meaningful and rich way. If they can eek out a place in the younger generation’s world as an alternative to Skype or WhatsApp, then turning down Facebook’s reported $3 Billion advances could turn out to be a very savvy move in the end.