More figures on the continuing growth of social media. According to a Nielson report on worldwide internet usage in April 2010, 22% of all time spent on the internet is spent engaging with Social Media. While that may not seem to be that much, it is actually quite a significant amount of time when you take into account that this report is on a global scale.
75% of internet users worldwide visit a social networking site every time they go online (a 24% increase from last year) and they are spending 66% more time on these sites than they did a year ago. These figures show quite a significant increase in the usage of social networking sites compared to just last year!
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