A nice video from Simply Zesty showing just how fast social media is growing in the UK. Apparently Social Networking has become the most popular pastime in the UK while internet users are continuing to engage with the internet in more and more ways.
Quite surprisingly, a quarter of UK internet users write blogs with one third having uploaded to a video sharing site. In the past year alone, the number of people watching TV online has grown by 600% and 78% claim to research a product online before they make a purchase.
This continuing increase in internet engagement has obvious implications for brands and businesses. With a visitor coming from a social networking site 10 times more likely to make a purchase online than an average visitor it highlights the importance for businesses of utilising social media.