The Brand Bubble

Wall Street places a huge amount of importance on the strength of a brand with regards to a company’s value. John Gerzema delves deeper into the consequences of this ideology as consumer trust in brands continues to decline. The value placed on the brand has risen by 80% over the last 30 years, but with a rise in the popularity of ‘Clean Slate Branding’, Trend Hunter discusses how brand heritage can now be more of a burden than an asset.