I’ve been doing a Personalisation experiment on Twitter for a few months.
My ‘For You’ feed is littered with posts from bullshit accounts like ‘No Context Humans’ and ‘CCTV Idiots’. Every time I see one, I click the ‘Not interested in this post’ option.
It has absolutely zero effect. Every time I go back to the feed I see posts from the same accounts. What gives?
If I tell you I hate (or love) something a million times and you do nothing with that information, that’s a huge missed opportunity.
I get that this generic viral content gets a lot of views and engagement, so Twitter thinks that, by blasting it all over the For You feed, they’ll juice their numbers a bit. But if I tell you time after time that this is something that I explicitly do not like, why on Earth are they not using that information.
File this one in the ‘Doesn’t make sense since Elon showed up’ drawer.