Window Shopping with Adidas NEO

Like last year’s virtual Tesco store in the Korean subway, this ‘window shopping’ campaign for Adidas’ new NEO range shows how brands can engage consumers and facilitate sales in new ways with smartphones and in-store technology.

Customers can connect their smartphone to the store window display and take control of a virtual shopping bag even purchasing goods on their phones when the store is closed. It’s highly measurable not to mention all that lovely brand awareness that it generates.