03
Dec
2013

Amazon Unveils Flying Delivery Drones

3rd December 2013

It might be up to 5 years away according to CEO Jeff Bezos, but that hasn’t stopped Amazon’s drone delivery prototype ‘Prime Air’ capturing the public’s imagination this week. The concept, which aims to make deliveries within urban areas in under 30 minutes, will most likely be reserved for premium deliveries but that hasn’t stopped it whetting commentators appetites.

Despite the multitude of government regulations and practicalities that will presumably have to be dealt with before Prime Air will be permitted to take to the skies in a commercial sense, it shows how serious Amazon are about continuing to disrupt the shopping experience and eroding the gap between bricks-and-mortar and online shopping.

Posted by Rob in Amazon, Drones, e-Commerce
24
Nov
2013

British Airways Real-Time Billboards Acknowledge Passing Planes

I really can’t get enough of these real-time digital billboards! Here is the latest example from British Airways whereby the billboard reacts to passing planes and gives passers by information on where  the plane is going to and little details like what the weather is like at the destination. They use the image of a child pointing to the plane evoking the childlike sense of wonder in the magic of travel and really make you want to jump on a plane yourself and take a holiday.

These ads are accompanied by a marketing message relevant to each flight, like ‘Fly the new A380 to Los Angeles’ or provide info on the lowest fare that you can get on that flight. Brilliant!

Posted by Rob in Advertising, Location, Real-Time
18
Nov
2013

Is Coin The Solution To Carrying Multiple Cards?

While some of us wait patiently for smartphone payments to become a reality, Coin have taken a different approach and developed a device that allows users to ‘carry’ multiple payment options in a single card.

It’s a great product, and I can see it finding a niche among technophiles, but surely there’s a smartphone app out there that’s capable of doing something similar and building a critical mass, although there’s still the seemingly significant hurdle of changing consumer behaviour first, and that’s where Coin might have an advantage.

http://youtu.be/w9Sx34swEG0

Posted by Rob in e-Commerce, Mobile Payments, Tech
23
Oct
2013

Empty New York Storefronts Host A New Pop-up Each day

MILES (Made in the Lower East Side of Manhattan) is a new project that aims to help transform the 200+ storefronts that typically lie empty in the area into working venues that entrepreneurs and small enterprises could make temporary use of to grow their businesses.

Posted by Rob in Advertising, Retail, Tech

About Me

I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.

rob@robertmcgovern.com

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