Futurist Peter Schwartz and a group of thought leaders discuss how technology is facilitating collaboration in new ways and how that is rapidly changing the way society works, the way business is conducted and everything in between.
http://www.youtube.com/watch?v=ujlfePzD77E
With most of us destined to do away with cash and pay for everything with our smartphones over the coming years, CNN Money’s Laurie Segall tests out 4 popular pay-by-phone apps that are currently doing the rounds.
Using Google Wallet’s NFC offering (below) and mobile payment apps from PayPal, Square and LevelUp, we see how easy it is to ditch your wallet and pay with your mobile today in New York City.
Another great bit of publicity generation from Paddy Power. The Dublin-based bookies took to the skies to broadcast its followers’ Tweets in support of the European team at this weekend’s Ryder Cup in Chicago.
Using the hashtag ‘#goeurope’, 60 Tweets over the course of the weekend were written in the skies by stunt pilots visible from more than 20 miles in the world’s first Twitter campaign of its kind.
After losing their recent patent battle, Samsung take a pot-shot at die-hard Apple customers with their new ad to coincide with the release of the iPhone 5.
They try to sway neutrals on to their Galaxy SIII by ridiculing Apple customers blindly queuing up to buy the latest iPhone despite the Galaxy’s higher specs. Apparently ‘The Next Best Thing is Already Here’.
http://youtu.be/QR8A3T6sPzU
Newspapers and coffee go hand in hand and it is with this in mind that Dubai-based Y&R went about helping Gulf News gain subscribers and increase web traffic.
By using a special printer at Tim Hortons Coffee stores across Dubai that pulls headlines from the Gulf News Twitter account, printing them onto the coffee cup sleeves, they effectively turned each cup of Tim Hortons coffee into an advertisement for the newspaper.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
