Paddy Power Tweets in the skies over the Ryder Cup

Another great bit of publicity generation from Paddy Power. The Dublin-based bookies took to the skies to broadcast its followers’ Tweets in support of the European team at this weekend’s Ryder Cup in Chicago.

Using the hashtag ‘#goeurope’, 60 Tweets over the course of the weekend were written in the skies by stunt pilots visible from more than 20 miles in the world’s first Twitter campaign of its kind.