11 Middle Eastern startups travelling to the Web Summit

Featured Middle East

I am delighted to be part of the Web Summit‘s global blog team, covering the Middle East region for Europe’s largest tech conference. Click here for the full article.

With the technology revolution continuing to spread across the world, one of the regions with the largest growth potential is the Middle East. As the tech ecosystem gains momentum, an increasing amount of accelerators, angel investors and venture capital funds have been drawn to the region, and many investors here who had historically looked at tangible assets, are now investing in ideas. When you consider that the region has some of the highest smartphone penetration in the world (UAE #1, Saudi Arabia #3) and eCommerce spending is continuing to grow at speed, it’s clear that there is certainly plenty of opportunity in this part of the world.

A host of exciting Middle Eastern start-ups from Lebanon, the United Arab Emirates, Jordan and Saudi Arabia will be making their way to Dublin for the Web Summit this November. Here are a few to look out for.

Click here to continue reading

Posted by Rob in e-Commerce, Ireland, Tech

IDA Ireland’s New TV Ad Campaign

IDA Ireland hope to entice some more large multi-nationals with their latest TV campaign. Created by Publicis Dublin, the ad is currently running on US business channels Bloomberg and CNBC, as well as  an ‘extensive presence on digital platforms’ in North America.

Posted by Rob in Advertising, Branding, Ireland

Advertisers Advertise Advertisements

New ads doing the rounds by a united media owners group including RTÉ, TV3, Sky and Associated Newspapers aim to convince business owners of the importance of advertising claiming that sales of companies who advertise aggressively in a recession rise over 256% over those that don’t.

Many businesses have cut down on advertising spend during the recession but highlights the role that advertising can play in strengthening a brand and growing a business. With slogan’s like “My favourite beer is definitely watya callit” the campaign promotes the idea that successful companies are the ones that invest in their brands and if you want to set yourself apart from your competitors, you can’t ignore advertising.

Posted by Rob in Advertising, Ireland, Old Media