A host of exciting Middle Eastern start-ups from Lebanon, the United Arab Emirates, Jordan and Saudi Arabia will be making their way to Dublin for the Web Summit this November. Here are a few to look out for.
IDA Ireland hope to entice some more large multi-nationals with their latest TV campaign. Created by Publicis Dublin, the ad is currently running on US business channels Bloomberg and CNBC, as well as an ‘extensive presence on digital platforms’ in North America.
New ads doing the rounds by a united media owners group including RTÉ, TV3, Sky and Associated Newspapers aim to convince business owners of the importance of advertising claiming that sales of companies who advertise aggressively in a recession rise over 256% over those that don’t.
Many businesses have cut down on advertising spend during the recession but advertisinggrowsbusiness.ie highlights the role that advertising can play in strengthening a brand and growing a business. With slogan’s like “My favourite beer is definitely watya callit” the campaign promotes the idea that successful companies are the ones that invest in their brands and if you want to set yourself apart from your competitors, you can’t ignore advertising.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. I recently moved to London after 11 years living in Dubai.