Newspapers and coffee go hand in hand and it is with this in mind that Dubai-based Y&R went about helping Gulf News gain subscribers and increase web traffic.
By using a special printer at Tim Hortons Coffee stores across Dubai that pulls headlines from the Gulf News Twitter account, printing them onto the coffee cup sleeves, they effectively turned each cup of Tim Hortons coffee into an advertisement for the newspaper.
2010 was the year mobile connected the world. With stunning statistics, facts, and visual cues, this video takes a tour of key consumer and technology mobile trends across an eventful year.
http://www.youtube.com/watch?v=gQ0wFqNfu7A
Some of these figures are quite staggering! Surely this is an indication of how important Social Media is becoming in the area of online marketing.
Twitter seems to be becoming more and more popular with brands both big and small for communicting directly with their fans. Anyone who is familiar with Twitter, however, will probably agree that some brands can come across quite annoying on Twitter. A combination of irrelevant posts, over-tweeting and what can be compared to ‘shouting’ their message at their followers can negatively effect a brands image on Twitter. Here Mashable provide a few Do’s and Dont’s for brands to follow while communicating on Twitter.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
