#Mobilegeddon day has come and past. And, while the world is still spinning and things might seem like normal outside, in the realm of the world wide web and mobile search, things are very much different.
The reason? The world’s largest search engine has made a major update to its mobile search algorithm that will change the order in which websites are ranked when users carry out a search on their phone or tablet.
Google may have been talking about this for what seems like forever, but they have finally made good on their promise, and begun to favour mobile responsive websites for when searches are made on a mobile device. Yes, your Google results will now change, favouring those sites that are optimized for mobile experiences.
The change will favour websites with large text, easy-to-click links, and displays that resize to fit whatever screen they’re viewed on, ranking these sites higher in the search results. This essentially deprioritizes millions of sites around the world that have yet to optimize for mobile.
This makes sense because, as more and more people carry out searches on mobile devices, Google wants to give them the best experience they possibly can. No-one likes pinching the screen to zoom in and squinting to find the information they want from a site on their mobile. For both Google and the end-user this is a win-win scenario.
But for businesses, things are different. It means that if one of your prospective customers searches for a product that your company provides, and your competitors have a mobile-ready website but you don’t, you are immediately at a disadvantage.
So what can you do to make sure that your company is not negatively affected? Well for a start, you need to make your website mobile responsive. In 2015, this is a necessity if you want to succeed online. This won’t only benefit your business by making sure that Google gives you priority in mobile search, but it will also give customers who access your site on their smartphone or tablet a much better experience. Over 70% of people in the UAE search for information via their mobile devices. Is your site ready?