Okay so it’s been a few weeks since the Old Spice campaign took the internet by storm and there are now a few stats out there to gauge just how much of a success the campaign has been. Some of these figures are truly remarkable and show just how successful the campaign actually was, not only in making Old Spice a social media phenomenon through Twitter and Facebook, but by more than doubling sales within a month of the campaign being launched.
The videos themselves were viewed an unbelievable 5.9 million times in the first day alone and over 40 million times by the end of the first week, making Old Spice the number one, all-time most viewed branded channel on YouTube. During the first week of the campaign, Old Spices Twitter followers increased by 2700%, Facebook interaction went up 800% and traffic to OldSpice.com increased by 300%.
When it comes down to it, all the Facebook fans and Twitter followers in the world won’t mean much unless there is an effect on the bottom line and one of the most impressive results of the campaign has been the 107% increase in Sales of Old Spice in the month following the launch of the social media campaign.