Real-Time Twitter Marketing During SuperBowl Power Cut

So not only did last nights SuperBowl throw up the usual frenzy surrounding those big budget commercials (not to mention some fantastic drama on the field and a pretty brilliant half-time show), but the 3rd quarter power outtage provided brands with a further opportunity to jump into the conversation too. This was the first SuperBowl that I actually followed live on Twitter and I was seriously impressed to see how quickly some brands reacted to the blackout.

Bravo to the very savvy digital marketers at Oreo, LinkedIn, Audi and Tide, to name but a few, that put out Tweets ridiculing the debacle within minutes of it happening. It goes to show what a great marketing opportunity the SuperBowl can be to brands, even the ones that don’t splash out for a $4 million thirty second TV spot.