MILES (Made in the Lower East Side of Manhattan) is a new project that aims to help transform the 200+ storefronts that typically lie empty in the area into working venues that entrepreneurs and small enterprises could make temporary use of to grow their businesses.
Working with CLM BBDO, French fashion brand La Redoute fitted a number of its screen billboards in Paris with temperature and rain sensors allowing the brand to adapt the items it displayed on the billboards to on the weather conditions in the area.
IDA Ireland hope to entice some more large multi-nationals with their latest TV campaign. Created by Publicis Dublin, the ad is currently running on US business channels Bloomberg and CNBC, as well as an ‘extensive presence on digital platforms’ in North America.
Art Series Hotels and Naked Communications Melbourne put a theory to the test to see how guests would react to not having to check out until their room was actually needed. No more having to pack up and be gone by 11am if the next guest doesn’t arrive until 6pm. Guests could even stay an extra night if their room was not needed at all.
The results? 1,550 extra rooms were sold over a 4 week period with an additional $37,214 spent by guests on room service, not to mention generating an estimated $1.5 million worth of global media coverage.
Bravo to Ogilvy & Mather France for their outdoor campaign for IBM’s People for Smart Cities Program. They have taken the typical, static billboard and made it into an interactive entity that helps out the general public and reinforces the idea of the campaign to make cities ‘smarter’.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
