IDA Ireland hope to entice some more large multi-nationals with their latest TV campaign. Created by Publicis Dublin, the ad is currently running on US business channels Bloomberg and CNBC, as well as an ‘extensive presence on digital platforms’ in North America.
Bravo to Ogilvy & Mather France for their outdoor campaign for IBM’s People for Smart Cities Program. They have taken the typical, static billboard and made it into an interactive entity that helps out the general public and reinforces the idea of the campaign to make cities ‘smarter’.
Ad Week have compiled the top 59 winners from this years Press Lions at Cannes featuring print ads from all over the world by companies such as Apple, Land Rover, Duracell and fake ads cleverly pushing for better literacy rates in France (below).
Wall Street places a huge amount of importance on the strength of a brand with regards to a company’s value. John Gerzema delves deeper into the consequences of this ideology as consumer trust in brands continues to decline. The value placed on the brand has risen by 80% over the last 30 years, but with a rise in the popularity of ‘Clean Slate Branding’, Trend Hunter discusses how brand heritage can now be more of a burden than an asset.
This beauty from Owens DDB, designed to highlight the resale value of Volkswagen cars, was the big winner at last night’s National Newspaper of Ireland awards at the Mansion House, Dublin. The cut-out style newspaper ad won the Press Ad of the Year 2012 award as well as prizes for Best Art Direction and Best Consumer Durables Ad.
“This is a purely newspaper ad that wouldn’t work in any other medium,” said judges Mark Lewis and Matt Fitch of BBH London. “It’s really simple but it works on multiple levels. At the end of the day it’s a joke, but it succeeds in getting across a very serious point about the re-sale value of your car”.
Digital news outlets may be taking over from print journalism for many people but that doesn’t mean that print can’t still be a viable medium for creative and impactful advertising.
I’m a Digital Strategist passionate about the intersection between technology and creative marketing. Last year I moved to London after 11 years living in Dubai.
