Month: August 2010

At a recent Coca-Cola sponsored theme park event in Israel, visitors were given a bracelet that contained their Facebook details. The 650 visitors could swipe their bracelets at certain places in the park to give a ‘Like’ to that particular product or activity and were also automatically tagged in any pictures that were taken there.

Over 35,000 ‘Likes’ were made during the weekend which works out at over 50 ‘Likes’ on average per attendee. When you consider how many friends each individual would have reached with their ‘Likes’ that proves quite an exposure. This example provides yet more proof that there is some serious scope for companies in coming up with ever inventive ways of using Facebook to interact with their customers, both online and in a real world context.

So it’s great having lots of Facebook Fans and it’s great having a platform to communicate with your customers online and build brand loyalty and awareness but when it comes down to it, there are precious few good examples out there of companies actually using Facebook for generating sales. While Dominos Pizza provide a good example of a company using Social Media to boost online orders, users can’t actually order a pizza on Dominos’ Facebook page.

Delta Airlines have begun trying to turn their Facebook presence into sales having recently launched the Delta Ticket Window, a Facebook application that lets Facebook users find, book and share flights onthe airline’s Facebook page. By doing this they have become the first brand to isolate the entire booking process inside Facebook. The ‘Ticket Window’ was introduced to keep the user on Delta’s Facebook Page for the duration of the booking process, as well as encourage them to share the flights they book with their friends. This could be a great way of spreading the brand through Facebook as, if you’ve just booked a flight, you’re probably going to want to let your friends know about it.

The use of Facebook as an e-commerce tool may be something that will appeal to many businesses in the future. After all, if you can sell your wares and communicate with your customers through Facebook, why would you need a website at all?

Okay so it’s been a few weeks since the Old Spice campaign took the internet by storm and there are now a few stats out there to gauge just how much of a success the campaign has been. Some of these figures are truly remarkable and show just how successful the campaign actually was, not only in making Old Spice a social media phenomenon through Twitter and Facebook, but by more than doubling sales within a month of the campaign being launched.

The videos themselves were viewed an unbelievable 5.9 million times in the first day alone and over 40 million times by the end of the first week, making Old Spice the number one, all-time most viewed branded channel on YouTube. During the first week of the campaign, Old Spices Twitter followers increased by 2700%, Facebook interaction went up 800% and traffic to OldSpice.com increased by 300%.

When it comes down to it, all the Facebook fans and Twitter followers in the world won’t mean much unless there is an effect on the bottom line and one of the most impressive results of the campaign has been the 107% increase in Sales of Old Spice in the month following the launch of the social media campaign.